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Panache

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Panache provides digital video ad fulfillment software and services that help premium publishers accelerate ad revenues through ad planning, innovative ad formats, workflow processes and performance metrics. Paired with professional services and unparalleled domain expertise, Panache enables premium publishers to grow their digital video advertising business with ease. Leading companies such as Fox News, CBS and MTV Networks are using Panache to enhance their digital video advertising fulfillment and grow digital revenues.

Panache lets publishers say yes to more advertising revenue through:

• Ad planning – creating net new inventory, format mixes, and engaging ad experiences to maximize consumer engagement and revenue;
• Innovative ad formats – developing a robust premium ad product portfolio using our pre-built ad catalog or rapid ad development toolkits for Flash- and HTML5-compatible ad formats and packages;
• Workflow fulfillment – creating accountability, manage asset approvals, preview live across players without trafficking, and generate error-free XML, cutting ad operations’ fulfillment costs to single digits, and;
• Performance measurement – understanding publishers’ business and proving effectiveness to brand advertisers with in-depth reporting and insights.

Service offerings include the development and build-out of premium ad and content enhancement experiences, all technical, operations, sales support, rich media services and complex integrations with proprietary and third-party technologies.

Founded in 2006, Panache is a privately held company headquartered in Los Angeles.

Milestones

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• 
  Panache added Jonathan Tabak as Vice President, Product Development & Client Services.
  Posted 4/18/11 at 12:35pm
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  Panache added Jill Druschke as Vice President, Marketing.
  Posted 4/18/11 at 12:35pm
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  Panache added Cheryl Kellond as COO.
  Posted 9/28/10 at 2:51pm
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  Panache added Brad Feldman as Chief Operating Officer & Vice President of Business Development.
  Posted 3/7/08 at 8:59am
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  Panache added Alex Krassel as Chief Technology Officer.
  Posted 3/7/08 at 8:59am
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  Panache added Steve Robinson as President & Founder.
  Posted 3/7/08 at 8:59am
• 
  Panache was acquired by 24/7 Real Media, a WPP Company. (12/6/11)
  Posted 12/8/11 at 11:05am via 247realmedia.com

Videos

Screenshots

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Products

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Ad Catalogue

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Panache

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Traffic Analytics

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Sources

1. http://www.beet.tv/2011/12/moore24.html (247realmedia.com) [edit]

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