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Palo Alto Software

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Palo Alto Software, Inc., was founded in Palo Alto (CA) in 1983 as Infoplan, a sole proprietorship. In 1988 it was incorporated in California as Palo Alto Software. Palo Alto Software moved to Oregon in 1992 and was subsequently merged into Palo Alto Software, an Oregon corporation.

The business plan product evolved from extensive consulting in business planning for large and small companies. In 1984, Infoplan published a business plan template, which accompanied a book published by Oasis Press; and in 1988, the original version of Business Plan Toolkit was published.

Since its release in 1995, Business Plan Pro has seen favorable reviews by numerous business and high-tech magazines and Internet sites. It is regularly on Amazon.com’s top 10 list of best-selling business software. Business Plan Pro has won many honors, and customized versions have been developed for corporations; regional version are available in Canada and the United Kingdom. The most recent versions, Business Plan Pro 11.0 and Business Plan Pro 11.0 Premier, were released in November 2007.

Marketing Plan Pro was first released in 1996 and the current version, version 9.0 appearing in 2006. Advertising Plan Pro became available in November 2001.

Palo Alto Software’s newest product, Email Center Pro, an email management software as a service product was officially launched in April of 2008.

Milestones

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• 
  Palo Alto Software added Trevor Betenson as Controller.
  Posted 2/15/11 at 2:15pm
• 
  Palo Alto Software added Josh Cochrane as VP of Product Development.
  Posted 2/15/11 at 2:15pm
• 
  Palo Alto Software added Marci Hansen as VP of Marketing.
  Posted 2/15/11 at 2:15pm
• 
  Palo Alto Software added Alan Gleeson as General Manager. (1/1/04)
  Posted 9/15/10 at 8:48am
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  Palo Alto Software added Pat McCarthy as Executive Producer.
  Posted 11/28/08 at 10:16pm
• 
  Palo Alto Software added Chelle Parmele as Social Media Marketing Manager.
  Posted 4/10/08 at 8:29am
• 
  Palo Alto Software added Beth Anne Whalen as Director of Corporate Business Units.
  Posted 4/10/08 at 8:29am
• 
  Palo Alto Software added Jake Weatherly as VP of Customer Experience.
  Posted 4/10/08 at 8:29am
• 
  Palo Alto Software added Cale Bruckner as VP of Product Development.
  Posted 4/10/08 at 8:29am
• 
  Palo Alto Software added Noah Parsons as COO.
  Posted 4/10/08 at 8:29am
• 
  Palo Alto Software added Sabrina Parsons as CEO.
  Posted 4/10/08 at 8:29am
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  Palo Alto Software added Tim Berry as Founder, President.
  Posted 4/10/08 at 8:29am
• 
  Palo Alto Software — Released new SMB software. Start, Run & Grow Your Business (10/13/09)
  Posted 10/28/09 at 3:22pm via paloalto.com

Videos

Screenshots

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Products

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Business Plan Pro

Email Center Pro

Marketing Plan Pro

Start, Run & Grow Your Business

Traffic Analytics

Quantcast

Compete

Sources

1. SRG Press Release (news.paloalto.com) [edit]

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