Packet Vision

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Packet Vision specializes in advanced video advertising.

Its managed advertising service provides highly granular targeting on the basis of lifestyle and location over IPTV. As the service develops it will also include mobile TV, web TV, switched digital video over cable and future video platforms.

Packet Vision has developed an delivery platform based on IP technology, together with a low-risk, low capital-investment business model. It allows generic commercials to be replaced with specific, targeted ads, achieving a high level of granularity. The service supports local ad insertion, and enables advertisers to select their audience on the basis of lifestyle, location, interests and viewing habits. The same ad avail can then be sold many times over, substantially increasing its value per home and improving the relevance of advertising for TV viewers.

Since its launch in 2004, Packet Vision has announced commercial trials in the United States and Europe, and has partnered with market leading IPTV service providers, broadcasters, advertisers and their agencies. The company has offices in the UK, the US and France.

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