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General Information

Offices

Headquarters
515 S. Flower Street Suite 4400
Los Angeles, CA, 90071
USA

People

CEO
Chief Technology Architect
Chairman

Acquisitions

Total$100M
ShopWiki, 1/2011
Moniker, 1/2009 $65M
SnapNames, 5/2007 $35M

Funding

TOTAL $150M
FUNDING TOTAL $150M
Private Equity, 1/2008
Oak Hill Capital Partners
$150M
DEBT TOTAL $60M
Debt, 1/2007
Bank of America
$60M

Competitors

Tags

Oversee

Oversee.net operates a performance marketing traffic network that connects advertisers with pre-qualified users.

In 2002, it’s DomainSponsor business unit pioneered the “domain parking” technology that allows owners of undeveloped domain names to monetize the organic, direct navigation traffic hitting those domains. Users win by connecting quickly to highly relevant advertisers. Advertisers win by receiving pre-qualified, high converting, motivated traffic. And owners of undeveloped domains win by earning revenue on organic traffic. Today, DomainSponsor’s traffic network receives nearly 1 billion visits per month from around the world.

In early 2011, DomainSponsor announced a new service that allows advertisers to directly bid on and acquire targeted segments of the direct navigation traffic on its network. Since direct navigation users have very specific, strong intent, research studies have shown that they have favorable conversion rates for advertisers.

Oversee.net also produces over 14 million pre-qualified leads per month for advertisers on its owned and operated lead generation websites in the travel, consumer finance, and shopping verticals. Sites include LowFares.com, FareSpotter.net, AirportParking.com, AboutAirportParking.com, CreditCards.org, BadCreditOffers.com, ShopWiki.com and CouponFinder.com.

Oversee.net also owns nearly 1 million undeveloped domain names that contribute organic, direct navigation traffic to its performance marketing traffic network.

Its head office is located in Los Angeles, with additional offices located in New York City and Frankfurt, Germany.

Recent Milestones

Videos

Screenshots

Products

LowFares.com

Websitelowfares.com
StageLive
Tags domain-acquisition

LowFares.com allows consumers to find and compare low cost deals on airfare, hotel, car rentals and vacation packages. Advertising partners receive pre-qualified leads.

Oversee screenshot
Above: LowFares.com Screenshot -- #1
Uploaded: 2/5/08

Revenue.net

Websiterevenue.net
StageLive
Tags advertising

Revenue.net offers online advertising solutions to OverSee.net’s portfolio of domains. It’s primary offering is click-through on sponsored listings through direct navigation to a domain name.

Oversee screenshot
Above: Revenue.net Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Quantcast

Livegraph

Compete

Oversee

Sources

  1. Oversee.net Acquires ShopWiki as Anchor Property in Retail Vertical Market (financial.tmcnet.com) [edit]
  2. Oversee.net Acquires Moniker For $65 Million (techcrunch.com) [edit]
  3. Oversee.net Acquires Moniker For $65 Million (techcrunch.com) [edit]
  4. Oversee.net Grabs $60M Line of Credit (domainnamewire.com) [edit]
  5. techcrunch.com [edit]
  6. Oversee.net Sells Moniker, SnapNames (socaltech.com) [edit]
    Oversee.net Sets Co-CEOs (socaltech.com) [edit]
    Oversee.net Appoints Debra Domeyer Chief Executive Officer (finance.yahoo.com) [edit]
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Last Edited 4/2/14

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