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Acquired byInMobi
Date1/2013

General Information

Websiteoverlaymedia.com
Blogoverlaymedia.com/...
Twitter@overlaymedia
CategoryMobile/Wireless
Phone+44(0) 844 414 5382
Emailinfo@overlaymedia...
Employees6
Founded7/2007
DescriptionExperts in Mobile Context-Awareness

Offices

Head Office
1st Floor Prudential Buildings
11-19 Wine Street
Bristol, BS1 2PH, GBR

Tags

Overlay Media

Overlay Media is one of the leading developers of context-aware and location-sensing mobile technologies. The company’s flagship product, the Context Engine, enables intelligent on-device behaviour, wiser use of battery power and increased personalisation. These enhancements to the mobile experience can be exploited in a wide variety of ways such as automation, advertising and analytics: Context allows marketers to understand the consumer better and therefore increase the relevance of their appeal.

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Sources

  1. Mobile Ad Network InMobi Buys Overlay Media To Improve Ad Personalization, And More (techcrunch.com) [edit]
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Last Edited 1/8/13

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