| Acquired by | InMobi |
| Date | 1/13 |
| Website | overlaymedia.com |
| Blog | overlaymedia.com/... |
| @overlaymedia | |
| Category | Mobile/Wireless |
| Phone | +44(0) 844 414 5382 |
| info@overlaymedia... | |
| Employees | 6 |
| Founded | 7/07 |
| Description | Experts in Mobile Context-Awareness |
Overlay Media is one of the leading developers of context-aware and location-sensing mobile technologies. The company’s flagship product, the Context Engine, enables intelligent on-device behaviour, wiser use of battery power and increased personalisation. These enhancements to the mobile experience can be exploited in a wide variety of ways such as automation, advertising and analytics: Context allows marketers to understand the consumer better and therefore increase the relevance of their appeal.
