|Description||Marketing Platfform for Auto Industry|
|Seed, 2/2013 |
Otozip is a brand new digital marketing platform for the automotive service industry. While this may be considered an inherently “unsexy” industry in the traditional technology sense, it’s deeply fragmented and begging for disruption. Much of the industry has operated the same way technologically for the past 30 years or so, yet there are few online marketing platforms designed for the automotive service industry. That’s about to change.
Over 90% of the automotive service industry is still virtually invisible online. Dealers, franchises and independents alike still spend heavily on traditional offline marketing methods like coupons, newspaper ads, magazines, radio and post cards, which they admit are becoming increasingly ineffective as the world moves online. Dealerships have started spending small fortunes for SEO, SEM, PPC, banner ads, website development and social media. Because new vehicles are sold to the same customer relatively infrequently, dealerships rely heavily on their service centers (called fixed ops in industry parlance) for consistent revenue and thus, they spend a large part of their budget on service center marketing. For local service centers, service and repairs are often 100% of their business.
Over one million searches are done on Google every month for local automotive services. This is repeated on many other local search sites every day. There is no “Expedia” for the automotive service industry. Over 1.2 billion automotive service appointments are booked in the U.S. alone every year, most still by phone. This takes time away from service center personnel and often leads to “booking frustration” among customers who have to wait on hold and negotiate convenient times to drop off their vehicles.
Yet nobody has created a single service center marketing platform. Until Otozip, that is.
Otozip makes it easy for automotive service centers of any size to instantly create or enhance online visibility with built-in SEO, market their services and products online, create online coupons and provide customers with instant service appointment booking from any device, 24/7. There is absolutely no technical knowledge required and any service center – from the largest to the smallest - can be up and running on Otozip in just a few minutes. We’re shattering the status quo for the industry.
We reach users through our website, search engines, social media and eventually, on partner sites, such as automotive blogs, coupon websites and local sites.