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Acquired byBrand Networks
Price$35M
Date10/2013
TermsCash and Stock

General Information

Websiteoptimalsocial.com
Blogoptim.al/blog
Twitter@OptimalSocial
CategoryAdvertising
Phone877.357.6480
Emailsales@optimalsoci...
Employees
Founded1/2008
DescriptionSocial Media Advertising

Offices

People

CEO
CTO
CRO
CFO
Advisory Board Member
Advisor
Investor

Funding

Competitors

Tags

Optimal

Optimal Inc. is the leading social media advertising and analytics platform.

Optimal helps brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform (Optimal), and proprietary audience analytics suite (Audience Matrix, Keyword Explorer, Keyword Expander).

Optimal’s analytics suite generates actionable insights as to who to target, and the Optimal ad platform manages these campaigns automatically and efficiently. Optimal provides both full service and self-service options to accommodate the varying needs of different organizations. As a member of Facebook’s Preferred Marketing Developer (PMD) program, Optimal enhances the overall social media research, buying, and optimization process.

The company is based in San Francisco, with satellite offices in Palo Alto, New York City, and Chicago. For more information, please visit http://www.optimalsocial.com.

Recent Milestones

Videos

Above:

Optimal Expander

Added: 10/9/13
Above:

Optimal customer discussion

Added: 10/27/13

Screenshots

Sources

  1. Social Ad Companies Team Up As Brand Networks Acquires Optimal For $35M (techcrunch.com) [edit]
  2. Ads API Profile: XA.net’s Optim.al Provides Cheap Multivariate Testing (insidefacebook.com) [edit]
  3. Optimal Raises $7M For Social Media Ads And Analytics (techcrunch.com) [edit]
  4. Optimal Announces $7 Million in New Funding to Fuel Social Media Ad Buying and Analytics Expansion. (marketwatch.com) [edit]
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Last Edited 3/16/14

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