OPT, Inc. is Japanese e-marketing company, which supports customer’s Internet marketing holding the concept ‘e-marketing that would directly into sales’. OPT, Inc. aims to create new market by realizing maximizing customer’s ROI and finding the best way of solutions to the customer’s problem. It is the OPT’s task to propose collectively the way how to use the Internet as a marketing tool for customers and support them. In order to miximize customer’s ROI, it is neccesary to make ads, develop sites, develop marketing strategies, and support communication and IT strategies.At OPT. Inc: it has wide bussiness lines, customers would be supported by the 4 business fields ‘making ads’, ‘technology’,‘solution’, and ‘contents’. The important thing for the e-marketing company is always standing the idea ‘market in’ not ‘product out’. And so OPT, Inc instantaneously developed its own tool to objectively effect measurement and has tried to improve customer’s marketing by using the objective data.
