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General Information

Websiteoperative.com
Blogblog.operative.com
Twitter@OperativeInc
CategorySoftware
Phone212-994-8930
Email
Employees200
Founded1/00
DescriptionAdvertising Business Management company

Offices

HQ
40 West 25th Street Floor 10
New York, NY, 10010
USA

People

CEO and President
CTO
EVP, Field Operations
Founder and VP Sales
VP, Global Ad Operations
VP, Product Management

Former People

SVP, Sales and Account Management
CFO
VP Strategic Development
Show All Former People

Funding

Total$14.5M
Unattributed, 1/05
Edison Ventures
$4.5M
Unattributed, 2/11
ORIX Venture Finance
$10M

Tags

advertising-business-management, software, trafficking, campaign, mangagement, online, media, digital

Operative Media

Established in 2000, Operative (www.operative.com) is the advertising business management company that gives media industry leaders and their partners the freedom to move fast and forward with solutions that eliminate complexities within the advertising ecosystem. Through the alignment of people, process and technology, Operative.One brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. More than 200 industry leaders, representing more than 30 percent of digital advertising revenue, rely on Operative, including The Wall Street Journal, MSN, Smart Money, NBC Universal and National Public Media. Operative is headquartered in New York City.

Milestones

Videos

Screenshots

Operative Media screenshot
Above: Operative Media Screenshot -- #1
Uploaded: 3/3/11

Traffic Analytics

Quantcast

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Compete

Operative

Sources

  1. Edison Venture Fund Completes Investment in Operative (operative.com) [edit]
  2. Operative Announces $10 Million in Funding to Support Expansion Plans (operative.com) [edit]
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Last Edited 2/9/12

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