| Website | operative.com |
| Blog | blog.operative.com |
| @OperativeInc | |
| Category | Software |
| Phone | 212-994-8930 |
| Employees | 200 |
| Founded | 1/00 |
| Description | Advertising Business Management company |
| Total | $14.5M |
| Unattributed, 1/05 Edison Ventures | $4.5M |
| Unattributed, 2/11 ORIX Venture Finance | $10M |
Established in 2000, Operative (www.operative.com) is the advertising business management company that gives media industry leaders and their partners the freedom to move fast and forward with solutions that eliminate complexities within the advertising ecosystem. Through the alignment of people, process and technology, Operative.One brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. More than 200 industry leaders, representing more than 30 percent of digital advertising revenue, rely on Operative, including The Wall Street Journal, MSN, Smart Money, NBC Universal and National Public Media. Operative is headquartered in New York City.
