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Operative Media

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Operative Media Inc. is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS based platform and technology-enabled services help media industry leaders and their partners balance operational efficiency with innovation to reduce transaction costs and boost advertising revenue. The Operative. One platform brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. More than 200 industry leaders, representing more than 30 percent of digital advertising revenue, rely on Operative including The Wall Street Journal, MSN, OMD, NBC Universal and Pandora.

Recent Milestones

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  Operative Media added Peter Cousins as CTO. (11/1/12)
  Posted 1/23/13 at 11:03am
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  Operative Media received $10M in Venture Round funding. (2/24/11)
  Posted 2/24/11 at 6:44pm via operative.com
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  Operative Media acquired Solbright. (10/18/10)
  Posted 4/24/12 at 2:49am via operative.com
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  Operative Media added Benjamin Reid as VP Strategic Development. (8/1/07)
  Posted 4/2/10 at 10:10am
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  Operative Media added Meghan Q Brown as Marketing Manager. (9/1/05)
  Posted 3/29/11 at 12:51pm
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  Operative Media received $4.5M in Venture Round funding. (1/5/05)
  Posted 10/14/10 at 7:59am via operative.com
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  Operative Media added John Briar as VP, Global Ad Operations.
  Posted 5/4/09 at 11:13am
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  Operative Media added Marty Siewert as EVP, Field Operations.
  Posted 10/21/10 at 2:09pm
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  Operative Media added Todd Sloan as CFO.
  Posted 5/4/09 at 11:13am
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  Operative Media added Mike Hard as SVP, Sales and Account Management.
  Posted 5/4/09 at 11:13am
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  Operative Media added Vedant Sampath as CTO.
  Posted 7/29/08 at 11:33am
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  Operative Media added Lorne Brown as CEO and Founder.
  Posted 7/29/08 at 11:33am
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  Operative Media added Mike Leo as CEO and President.
  Posted 7/29/08 at 11:33am
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  Operative Media added Manu Warikoo as VP, Product Management.
  Posted 10/21/10 at 2:09pm
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  Operative Media added Celia Wu as Media Monetization.
  Posted 1/23/13 at 11:03am
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  Operative Media added Matthew Gay as GM Media Monetization.
  Posted 1/23/13 at 11:03am

Videos

Screenshots

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Above: Operative Media Screenshot -- #1
Uploaded: 3/3/11

Traffic Analytics

Quantcast

Compete

Sources

1. Operative Acquires Leading Digital Advertising Ops Competitor Solbright (operative.com) [edit]
2. Edison Venture Fund Completes Investment in Operative (operative.com) [edit]
3. Operative Announces $10 Million in Funding to Support Expansion Plans (operative.com) [edit]