The product suite includes the Operative Dashboard software, Managed Services, and Professional Services. They combine workflow and process management tools to automate and streamline the ad management life-cycle.

Operative works with early stage start-ups, medium size companies or enterprise organizations to provide solutions that address core business needs related to online media.

They are also the only digital advertising management company integrated with CRM, price optimization, ad servers, data warehouse, and financial systems in a “live” environment. As a result, clients are able to increase revenue/profit, lower costs and improve their operating efficiency.

Milestones
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Operative added John Briar as VP, Global Ad Operations.

Posted 5/4/09 at 11:13am
Operative added Todd Sloan as CFO.

Posted 5/4/09 at 11:13am
Operative added Mike Hard as SVP, Sales and Account Management.

Posted 5/4/09 at 11:13am
Operative added Vedant Sampath as CTO.

Posted 7/29/08 at 11:33am
Operative added Lorne Brown as Founder and VP Sales.

Posted 7/29/08 at 11:33am
Operative added Mike Leo as CEO and President.

Posted 7/29/08 at 11:33am