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General Information

Websiteopenx.com
Blogblog.openx.org
Twitter@OpenX
CategoryAdvertising
Phone626-466-1141
Emailhello@openx.com
Employees220
Founded5/08
DescriptionOpenX

Offices

People

CEO
Chief Financial Officer
Chief Technology Officer
SVP, Monetization Platform
VP, Marketing
Board Member
Board Member
Board Member
Show All People

Former People

Founder, Board Member
Director Engineering
Investor
Show All Former People

Acquisitions

JumpTime, 10/12
LiftDNA, 2/12

Funding

Competitors

Tags

OpenX

OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, a Supply Side Platform, and content valuation.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

For more information, please visit www.openx.com.

OpenX is a trademark of OpenX Limited. All other trademarks are the property of their respective owners.

Recent Milestones

  • Check
    OpenX added Matt Reid as VP, Marketing. (3/5/13)
    Posted 3/23/13 at 1:54pm
  • Check
    OpenX — OpenX Software Raises Additional Tranche in Series E Round (2/26/13)
    Posted 2/26/13 at 11:16pm via finsmes.com
  • Dollar
    OpenX received $22.5M in Series E funding. (1/17/13)
    Posted 1/17/13 at 5:05am via allthingsd.com
  • Handshake
    OpenX acquired JumpTime. (10/29/12)
    Posted 10/29/12 at 9:48am via nytimes.com
  • Check
    OpenX added Paul Sternhell as GM, Media Sales. (10/2/12)
    Posted 3/23/13 at 1:51pm
  • Check
    OpenX — Announced hire of Chief Legal Officer, Douglas McPherson (9/26/12)
    Posted 9/26/12 at 9:32am via openx.com
  • Check
    OpenX added Douglas McPherson as Chief Legal Officer. (9/14/12)
    Posted 9/26/12 at 9:45am
  • Check
    OpenX added Ken Parnham as Managing Director, EMEA. (5/1/12)
    Posted 3/23/13 at 1:58pm
  • Check
    OpenX added Jason White as GM, Publisher Team West. (4/16/12)
    Posted 3/23/13 at 1:48pm
  • Check
    OpenX — Acquisition of SSP LiftDNA (2/27/12)
    Posted 3/12/12 at 10:26am via openx.com
  • Handshake
    OpenX acquired LiftDNA. (2/27/12)
    Posted 2/27/12 at 4:20am via venturebeat.com
  • Check
    OpenX added Eric Rosenthal as GM, Publisher Team East/Enterprise. (1/4/12)
    Posted 9/26/12 at 9:45am
  • Dollar
    OpenX received $20M in Series D funding. (5/31/11)
    Posted 5/31/11 at 5:20am via techcrunch.com
  • Check
    OpenX added Nick Kovac as Managing Director, Japan. (6/15/10)
    Posted 3/23/13 at 2:00pm
  • Dollar
    OpenX received $10M in Series C funding. (5/26/09)
    Posted 5/26/09 at 4:03am via techcrunch.com
  • Check
    OpenX added Qasim Saifee as SVP, Monetization Platform. (9/29/08)
    Posted 3/23/13 at 1:53pm

Videos

Above:

Yield Optimization Redefined

Added: 10/2/12
Above:

The Trouble with Ad Exchanges

Added: 10/2/12
Above:

The Trouble With Ad Serving Today

Added: 10/2/12
Above:

The Power of Revenue Serving

Added: 10/2/12

Screenshots

Products

OpenX Enterprise

Websiteopenx.com
Blogblog.openx.org
StageLive
Launch DateFebruary 8, 2011

OpenX Enterprise is a SaaS ad serving platform enabling users to maximize their ad revenue by optimizing all ad revenue channels in one place.

Users have advanced targeting and trafficking features such as frequency capping, behavioral targeting, and conversion tracking to help grow revenue. Users can also access new global demand from the real-time buyers bidding for ad inventory on OpenX Market (an ad exchange).

OpenX Lift

Websiteopenx.com
Blogblog.openx.org
StageLive
Launch DateFebruary 27, 2012

OpenX Lift is a yield optimizer that works from within an ad server.

Whenever an ad call occurs, OpenX Lift uses predictive algorithms to determine what each demand partner will pay, then factors in their historical fill and discrepancy rates to calculate the true CPM potential. OpenX Lift then sends the impression to the buyer offering the highest yield.

OpenX Market

Websiteopenx.com
Blogblog.openx.org
StageLive
Launch DateApril, 2009

OpenX Market is an RTB (Real-Time Bidding) enabled ad exchange.

OpenX Market allows the real-time selling of display and mobile ad inventory to ad networks, DSPs, and other buyers who only buy targeted impressions using RTB.

Traffic Analytics

Quantcast

Livegraph

Compete

Openx

Sources

  1. OpenX acquires JumpTime (mediadecoder.blogs.nytimes.com) [edit]
  2. Digital ad company OpenX acquires LiftDNA (venturebeat.com) [edit]
  3. techcrunch.com [edit]
  4. thealarmclock.com [edit]
  5. OpenX Keeps On Growing, Raises $10 Million More (techcrunch.com) [edit]
  6. OpenX Secures $20 Million In Series D Funding To Fuel Growth, Acquisitions (techcrunch.com) [edit]
  7. OpenX Raises $22.5 Million in Round Led by Samsung Venture Unit (allthingsd.com) [edit]
  8. Press Release (openx.com) [edit]
    Press Release: OpenX Appoints Douglas McPherson as Chief Legal Officer (openx.com) [edit]
    OpenX Software Raises Additional Tranche in Series E Round (finsmes.com) [edit]
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Last Edited 6/4/13

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