| Website | openx.org |
| Blog | blog.openx.org |
| Category | Advertising |
| Phone | +1-626-466-1141 |
| Employees | |
| Founded | 11/06 |
| Description | Ad server for web publishers |
| Total | $30.5M |
| Series A, 6/07 First Round Capital Index Ventures Mangrove Capital Partners O'Reilly AlphaTech Ventures | $5M |
| Series B, 1/08 Accel Partners First Round Capital Index Ventures Mangrove Capital Partners O'Reilly AlphaTech Ventures | $15.5M |
| Series C, 5/09 DAG Ventures Accel Partners Index Ventures Mangrove Capital Partners First Round Capital Jonathan Miller | $10M |
OpenX is the world’s leading independent ad server for web publishers. OpenX offers a vast community of publishers comprehensive, customizable and free to use ad serving technology. The OpenX ad server empowers a community of more than 150,000 websites across the Internet with the ability to take control of their ads and maximize their ad revenue and relevance. The OpenX ad server products are translated into 25 languages, used in more than 100 countries around the world, and serve more than 300 billion ads each month.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Limited, is based in Pasadena, California, with offices in London and Poznan, Poland.
| Website | openx.org |
| Blog | blog.openx.org |
| Stage | Live |
| Launch Date | November 17, 2006 |
OpenX Hosted, which went into beta testing in January 2008, contains the same software found in the original OpenX Ad Server, which allows publishers to completely control their ad space. The new product llows publishers to use the software to operate all aspects of ad serving while OpenX provides all the hardware and back-end infrastructure, leaving publishers free to focus on their advertising revenues. OpenX Hosted’s feature-set enables publishers to manage their advertising campaigns across multiple direct advertisers and ad networks, prioritize and optimize their campaigns, and use sophisticated targeting tools. Importantly, OpenX Hosted also enables publishers to maintain tight control over which advertisers are permitted to see their data and advertise to their users.
OpenX Hosted is free to publishers who serve less than 25 million ad impressions a month. This represents more than 95% of the large and growing OpenX publisher community of more than 100,000 websites. For publishers serving more than 25 million ad impressions a month, the company will charge a low fee so that the company can provide the service. Publishers can upgrade their accounts at any time to premium hosted packages that include additional ad impressions, support resources, service level agreements and customized solutions.
