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Chief Executive Officer
Chief Operating Officer & President
Chief Financial Officer
SVP & Chief Revenue Officer
SVP & Chief Legal Officer
SVP & GM, Monetization Platform
SVP, Products
SVP, Engineering
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JumpTime, 10/2012
LiftDNA, 2/2012





OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX’s unified monetization platform combines an ad server and a real-time bidding ad exchange to deliver the highest revenue across every digitally connected screen.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

Recent Milestones

  • Check
    OpenX added Michelle Alfonso as VP & Controller. (4/7/14)
    Posted 4/10/14 at 2:04pm
  • Check
    OpenX added Raj Kandasamy as VP, Data Engineering. (3/24/14)
    Posted 4/4/14 at 7:45am
  • Check
    OpenX added Tom Fuelling as Chief Financial Officer. (1/1/14)
    Posted 2/19/14 at 12:20pm
  • Check
    OpenX added Cameran Harman as Managing Director, EMEA. (12/2/13)
    Posted 1/23/14 at 10:33am
  • Check
    OpenX added Rob Kramer as GM, Mobile. (10/7/13)
    Posted 4/4/14 at 7:41am
  • Check
    OpenX added Teri Gallo as GM, Publisher Business Development - East. (9/24/13)
    Posted 1/6/14 at 6:30pm
  • Check
    OpenX added Jin Yu as VP, Engineering & Chief Architect. (9/23/13)
    Posted 10/19/13 at 11:07am
  • Check
    OpenX added Jason Ramsey as VP, Monetization Product. (9/16/13)
    Posted 10/19/13 at 11:07am
  • Check
    OpenX added John Gentry as Chief Operating Officer & President. (9/6/13)
    Posted 10/4/13 at 7:47am
  • Check
    OpenX added Martin Price as Sr. Director, Mobile Product. (8/26/13)
    Posted 12/6/13 at 6:48am
  • Check
    OpenX added Trevor Thomas as VP, National Publisher Business Development. (8/26/13)
    Posted 8/28/13 at 11:53am
  • Check
    OpenX added Howard Hochhauser as Board Member. (8/26/13)
    Posted 8/28/13 at 12:11pm
  • Check
    OpenX added Dimo Velev as Regional Director, DACH. (7/1/13)
    Posted 9/3/13 at 8:55am
  • Check
    OpenX added Manoj Goyal as SVP, Engineering. (6/3/13)
    Posted 7/1/13 at 4:37pm
  • Check
    OpenX added Nicholas Cumins as SVP, Products. (6/3/13)
    Posted 7/1/13 at 4:35pm
  • Check
    OpenX — OpenX Software Raises Additional Tranche in Series E Round (2/26/13)
    Posted 2/26/13 at 11:16pm via



Yield Optimization Redefined

Added: 6/26/13

The Trouble with Ad Exchanges

Added: 6/26/13

The Trouble With Ad Serving Today

Added: 6/26/13

The Power of Revenue Serving

Added: 6/26/13



OpenX Ad Exchange
Launch DateApril, 2009

OpenX Ad Exchange is an RTB (Real-Time Bidding) enabled ad exchange.

The OpenX Ad Exchange is one of the largest in the world and includes 2,000+ publishers running more than 100 billion ad impressions every month. Hundreds of the industry’s top DSPs, networks and trading desks buy ad space, and 96% of leading advertisers run ads through OpenX’s ad exchange.

OpenX Ad Server
Launch DateFebruary 8, 2011

OpenX Ad Server is a SaaS ad serving platform enabling publishers to maximize ad revenue by optimizing all demand channels across all screens in one place.

The OpenX Ad Server has advanced targeting and trafficking features such as frequency capping, behavioral targeting, and conversion tracking to help grow revenue. Publishers can also access new global demand from the real-time buyers bidding for ad inventory on the OpenX Ad Exchange.

Launch DateFebruary 27, 2012

OpenX SSP is a platform that allows publishers to efficiently manage inventory and optimize revenue from several different ad-buying sources in real time.

The OpenX SSP combines yield optimization and sell-side technology, and by adding RTB demand from the OpenX Ad Exchange and ad network mediation, OpenX can fill 100% of a publisher’s inventory. Detailed analytics and reporting on audience segments, advertisers and yield provides publishers with insights on the value of their inventory.

Traffic Analytics






  1. OpenX acquires JumpTime ( [edit]
  2. TechCrunch ( [edit]
  3. [edit]
  4. [edit]
  5. OpenX Keeps On Growing, Raises $10 Million More ( [edit]
  6. OpenX Secures $20 Million In Series D Funding To Fuel Growth, Acquisitions ( [edit]
  7. OpenX Raises $25 Million in Round Led by Samsung Venture Unit ( [edit]
  8. Press Release ( [edit]
    Press Release: OpenX Appoints Douglas McPherson as Chief Legal Officer ( [edit]
    OpenX Software Raises Additional Tranche in Series E Round ( [edit]
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Last Edited 4/10/14

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