Ooyala

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Ooyala is a video technology company that provides industry-leading solutions for managing, distributing and monetizing high-quality video online. Founded by former Google engineers in April 2007, Ooyala takes a novel approach at delivering video, targeting ads and collecting video analytics. Since launching its flagship product, Backlot, in December of 2007, Ooyala has signed up over 1000 paying customers including Warner Brothers, AOL/Bebo, National Geographic, TV Guide and the Glam network.

The Mountain View, Calif. company, founded by ex-Google employees has claimed to have created a “new interaction and monetization platform for online and offline video,” and that it raised a large round of funding from the “typical folks in the valley and the not-so-typical guys in Hollywood.”

Ooyala’s main product is Backlot, a HD-capable video distribution, syndication, analytics and monetization platform. For its innovation and technology, Ooyala won an Amazon-sponsored start-up competition. They received a $50,000 in cash and $50,000 worth of Amazon Web Service credits.

Ooyala’s competitors include Brightcove, Move Networks, and Maven Networks.

Milestones

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• Received $10M in Series C funding. (10/09)
  Posted 10/12/09 at 7:33pm
• Received $8.5M in Series B funding. (1/1/08)
  Posted 8/28/07 at 9:17am
• Received $1.5M in Series A funding. (6/07)
  Posted 7/22/09 at 4:00pm
• Mike Volpi, Board of Directors added.
  Posted 6/5/09 at 1:45pm
• Carlos Ramon, Board of Directors added.
  Posted 6/5/09 at 1:49pm
• Pietro Perona, Board of Directors added.
  Posted 6/5/09 at 1:48pm
• Steven Abraham, Board of Directors added.
  Posted 6/5/09 at 1:47pm
• Mark Fernandes, Board of Directors added.
  Posted 6/5/09 at 1:47pm
• Jay Fulcher, CEO added.
  Posted 8/10/09 at 6:37pm
• Fred Warren, Board of Directors added.
  Posted 6/5/09 at 1:44pm
• Bryan Morris, VP, Finance added.
  Posted 4/6/08 at 7:39am
• Belsasar Lepe, Co-Founder & Lead Engineer added.
  Posted 12/27/07 at 10:20am
• Sean Knapp, Co-Founder & President of Technology added.
  Posted 12/27/07 at 10:19am
• Bismarck Lepe, Co-Founder and President of Product added.
  Posted 12/27/07 at 10:18am
• Bismarck Lepe, Co-Founder, President Product Strategy added.
  Posted 8/10/09 at 6:39pm
• Tom Phillips, Board Member added.
  Posted 8/27/09 at 9:13am
• In Sik Rhee, Board of Directors added.
  Posted 10/12/09 at 7:34pm

Videos

Screenshots

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Products

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Backlot

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Website	ooyala.com/backlot
Blog	ooyala.com/blog
Tags	3d-imaging, video-advertising, video-delivery, video-platform, white-label-video, video-monetization

Ooyala Backlot is a video management platform that gives content owners control over the delivery, organization, analytics, and monetization of their online videos.

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Sources

1. Citation Needed [add]
2. Ooyala blog (ooyala.com) [edit]
3. Citation Needed [add]