|Description||Beauty Industry mobile App|
ONthefloor is a beauty industry tech start-up that connects hairstylists, businesses, and the public through mobile and web platforms.
The OTF iPhone app serves as a cloud based portfolio building tool for artists and businesses, allowing them to document, reference, and tag images of their work. For the public, the app is home for browsing pictures of their own looks, taken by their stylist, tagged with information about products, tools and techniques used. Additionally, the OTF app gives all users access to view and search the OTF network of public content. The web portal serves as an online, public portfolio for all artist and business users. With geo-location based data tracking, OTF will be the resource that points an artist to the latest trend and technique, as well as the service that leads a client to her next artist, venue, and product purchase.
OTF’s goal is to offer a mobile tool that satisfies the unique needs of it’s three user groups: artists, clients, and business owners. The network connects the creative activity that takes place in salons everywhere, in real time, and emphasizes the importance of documenting everyday work for professional benefits, and the value of sharing these works with peers for creative inspiration and feedback.