Omniture

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The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting – Offermatica and TouchClarity), and the marketing integration platform (Genesis).

They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Milestones

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• Acquired by Adobe Systems for $1.8B. (9/15/09)
  Posted 9/21/09 at 4:16am
• Received $25M in Unattributed funding. (1/29/09)
  Posted 1/29/09 at 4:01pm
• Acquired Mercado. (11/5/08)
  Posted 8/18/09 at 1:33am
• Omniture — Omniture announces partnership with Lithium Technologies. (9/16/08)
  Posted 9/25/08 at 11:06am
• Acquired Offermatica for $65M. (12/13/07)
  Posted 2/11/08 at 11:52pm
• Acquired Visual Sciences for $394M. (10/1/07)
  Posted 11/14/07 at 2:21am
• Acquired Touch Clarity for $51.5M. (3/1/07)
  Posted 2/11/08 at 11:53pm
• Acquired Instadia. (1/18/07)
  Posted 10/8/09 at 10:57pm
• Brett Error, CTO added.
  Posted 3/9/08 at 4:14pm
• Mark Gorenberg, Board Directors added.
  Posted 3/13/08 at 1:47pm
• Josh James, CEO added.
  Posted 8/26/08 at 8:17am

Videos

Screenshots

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Above: Omniture Screenshot -- #1
Uploaded: 5/14/09

Traffic Analytics

Quantcast

Compete

Sources

1. Adobe Buys Omniture For $1.8 Billion (paidcontent.org) [edit]
2. Omniture Completes the Acquisition of Mercado’s Business Assets (omniture.com) [edit]
3. Omniture buys Web site testing company, Offermatica, for $65M (venturebeat.com) [edit]
4. Citation Needed [add]
5. Citation Needed [add]
6. Instadia Acquired by Omniture (omniture.com) [edit]
7. WPP Invests $25 Million In Online Audience Researcher Omniture (paidcontent.org) [edit]
8. Lithium Technologies and Omniture Partner to Integrate Social Media into Web Analytics (biz.yahoo.com) [edit]