Omniture

edit

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting – Offermatica and TouchClarity), and the marketing integration platform (Genesis).

They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Milestones

edit

• 
  Omniture was acquired by Adobe Systems for $1.8B. (9/15/09)
  Posted 9/21/09 at 4:16am
• 
  Omniture received $25M in Unattributed funding. (1/29/09)
  Posted 1/29/09 at 4:01pm
• 
  Omniture acquired Mercado. (11/5/08)
  Posted 8/18/09 at 1:33am
• 
  Omniture — Omniture announces partnership with Lithium Technologies. (9/16/08)
  Posted 9/25/08 at 11:06am
• 
  Omniture acquired Offermatica for $65M. (12/13/07)
  Posted 2/11/08 at 11:52pm
• 
  Omniture acquired Visual Sciences for $394M. (10/1/07)
  Posted 11/14/07 at 2:21am
• 
  Omniture acquired Touch Clarity for $51.5M. (3/1/07)
  Posted 2/11/08 at 11:53pm
• 
  Omniture acquired Instadia. (1/18/07)
  Posted 10/8/09 at 10:57pm
• 
  Omniture added Brett Error as CTO.
  Posted 3/9/08 at 4:14pm
• 
  Omniture added Mark Gorenberg as Board Directors.
  Posted 3/13/08 at 1:47pm
• 
  Omniture added Josh James as CEO.
  Posted 8/26/08 at 8:17am

Videos

Screenshots

edit

Above: Omniture Screenshot -- #1
Uploaded: 5/14/09

Traffic Analytics

Quantcast

Compete

Sources

1. Adobe Buys Omniture For $1.8 Billion (paidcontent.org) [edit]
2. Omniture Completes the Acquisition of Mercado’s Business Assets (omniture.com) [edit]
3. Omniture buys Web site testing company, Offermatica, for $65M (venturebeat.com) [edit]
4. Citation Needed [add]
5. Citation Needed [add]
6. Instadia Acquired by Omniture (omniture.com) [edit]
7. WPP Invests $25 Million In Online Audience Researcher Omniture (paidcontent.org) [edit]
8. Lithium Technologies and Omniture Partner to Integrate Social Media into Web Analytics (biz.yahoo.com) [edit]