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Acquired byAdobe Systems
Price$1.8B
Date10/2009
TermsStock

General Information

Websiteomniture.com
CategoryAdvertising
Phone801-722-7000
Employees1,000
Founded1996
DescriptionWeb Analtyics, Search optimization

Offices

Orem, USA
550 East Timpanogos Circle
Orem, UT, 84097
USA

People

Founder and CEO
CTO
Investor
Investor
Sales & Business Development

Acquisitions

Total$511M
Mercado, 11/2008
Offermatica, 12/2007 $65M
Visual Sciences, 10/2007 $394M
Touch Clarity, 3/2007 $51.5M
Instadia, 1/2007

Funding

TOTAL $25M
FUNDING TOTAL $25M
Venture Round, 1/2009
WPP
$25M

Competitors

Tags

Omniture

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting – Offermatica and TouchClarity), and the marketing integration platform (Genesis).

They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Recent Milestones

Videos

Above:

This video was originally posted on Beet.TV

Added: 3/10/10

Screenshots

Omniture screenshot
Above: Omniture Screenshot -- #1
Uploaded: 5/14/09

Traffic Analytics

Quantcast

Livegraph

Compete

Omniture

Sources

  1. Adobe to buy Omniture for $1.8 billion (cnet.com) [edit]
  2. Omniture Completes the Acquisition of Mercado’s Business Assets (omniture.com) [edit]
  3. Omniture buys Web site testing company, Offermatica, for $65M (venturebeat.com) [edit]
  4. Citation Needed [add]
  5. Citation Needed [add]
  6. Instadia Acquired by Omniture (omniture.com) [edit]
  7. WPP Invests $25 Million In Online Audience Researcher Omniture (paidcontent.org) [edit]
  8. Lithium Technologies and Omniture Partner to Integrate Social Media into Web Analytics (biz.yahoo.com) [edit]
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Last Edited 4/16/14

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