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Tapjoy, Inc.

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Tapjoy is a value exchange mobile ad network whose unique Mobile Value Exchange™ model allows users to select personalized advertisements with which to engage for virtual currency or premium content. Tapjoy helps unlock mobile joy by empowering more than 280 million mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual currency they can use in their favorite apps. Tapjoy’s turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 10,000 applications. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, London and Tokyo. For more information, please visit www.tapjoy.com.

Milestones

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• 
  Tapjoy, Inc. added Jake Denny as Sales Director. (8/1/11)
  Posted 4/10/12 at 5:02pm
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  Tapjoy, Inc. added Shane Kim as Advisor.
  Posted 2/3/12 at 8:35pm
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  Tapjoy, Inc. added Arjun Sethi as Advisor.
  Posted 2/3/12 at 8:35pm
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  Tapjoy, Inc. added Jeff Lanctot as Advisor.
  Posted 2/3/12 at 8:35pm
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  Tapjoy, Inc. added Bernardo Hernandez as Advisor.
  Posted 2/3/12 at 8:35pm
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  Tapjoy, Inc. added Peter Yared as Advisor.
  Posted 2/3/12 at 8:35pm
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  Tapjoy, Inc. added Larry Berkin as VP & GM Asia. (8/1/11)
  Posted 9/29/11 at 5:57pm
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  Tapjoy, Inc. added Paul Longhenry as VP Business Development. (2/15/11)
  Posted 9/1/11 at 1:20pm
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  Tapjoy, Inc. added Al Wood as CFO.
  Posted 7/12/11 at 5:53pm
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  Tapjoy, Inc. added Ben Lewis as Co-founder.
  Posted 10/17/10 at 6:10pm
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  Tapjoy, Inc. added Lee Linden as Co-founder.
  Posted 10/17/10 at 6:10pm
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  Tapjoy, Inc. added Doug Pepper as Board Member.
  Posted 9/15/10 at 9:03am
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  Tapjoy, Inc. added Alex Brutin as VP, Business Development. (4/16/10)
  Posted 4/16/10 at 9:40am
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  Tapjoy, Inc. added Mihir Shah as President & CEO. (9/1/10)
  Posted 4/5/10 at 10:48am
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  Tapjoy, Inc. added George Garrick as Executive Chairman. (11/4/09)
  Posted 11/4/09 at 4:28pm
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  Tapjoy, Inc. added Anu Shukla as CEO.
  Posted 5/22/08 at 10:45am

Videos

Screenshots

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Above: Home Page
Uploaded: 6/13/11

Traffic Analytics

Compete

Sources

1. Offerpal Media Acquires Tapjoy, Gains Beachhead For Mobile App Monetization (techcrunch.com) [edit]
2. TechCrunch [edit]
3. Offerpal Raises $15 Million Series B to Grow Offer Platform (insidefacebook.com) [edit]
4. Tapjoy Raises $21M in Venture Capital Funding (finsmes.com) [edit]
5. Tapjoy raises $30M for mobile app marketing business (venturebeat.com) [edit]
Tapjoy launches $5M fund to port apps to Android (venturebeat.com) [edit]