|Description||Local Daily Deals in Latin America|
|Seed, 6/2010 ||$30k|
Ofercity is a group buying web platform where people can find a daily local attractive deal, with discounts from 50 to 90% in a wide range of activities and services provided by restaurants, spas, fitness centers, beauty salons and more. Ofercity was founded on June 2010 by Josue Gio and Angela Cois.
Founded on a intuitive understanding of our selected target (Mexican population from 18 to 40 years old), Ofercity embodies a fresh and innovative alternative to existent competence in Mexico, building a complex strategy of viral brand marketing, whose main richness is understanding and monitoring Mexican internet trends and people desires.
In a medium and long-term perspective, the brand strength will be a â€œlaunching rampâ€ for our penetration in other Latin America markets, with special regard to Brazil, Argentina, Colombia and Peru, focusing on a strategy of brand differentiation in places where a considerable slice of market is still ready to be acquired.
Ofercity Marketing StrategyAdded: 10/11/10