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General Information

Websiteobjectivelogistic...
Twitter@OBJL
CategorySoftware
Emailcontact@objective...
Employees8
Founded1/2009
DescriptionRetail Optimization Software

Offices

Boston, USA
109 Kingston St.
Boston, MA, 02111
USA

People

Chief Executive Officer
Chief Technology Officer
VP Sales
VP Engineering
VP of Finance
Board Member
Board Member
Advisor
Investor

Funding

TOTAL $7.6M
FUNDING TOTAL $7.6M
Seed, 11/2010
$800k
Venture Round, 11/2011
Atlas Venture
Google Ventures
NextView Ventures
Canary Ventures
$1.5M
Series A, 7/2013
Atlas Venture
Google Ventures
Next View Partners
$5.3M
DEBT TOTAL $1.4M
Debt, 7/2012
Google Ventures
Atlas Venture
NextView Ventures
$1.4M

Tags

Objective Logistics

Objective Logistics is a Google and Atlas Venture-funded company that helps lift sales and improve the guest experience in restaurants, retail stores, and other industries nation-wide.

MUSE, a web-based software platform, motivates, measures, and mentors staff, giving them real-time rewards and active, up-to-the-minute data on their performance. Our ranking platform is combined with an automated service that rewards top performers with their preferred shifts and other non-monetary compensation. We marry the power of big-data with proven game theory (and a little healthy competition) to drive significant, unrivaled results.

MUSE, a moneyball-esque Performance Management tool is now commercially available for the restaurant industry and is in development for leading enterprises in a variety of new markets.

Recent Milestones

Videos

Screenshots

Objective Logistics screenshot
Above: Objective Logistics Screenshot -- #1
Uploaded: 7/19/13

Sources

  1. http://venturefizz.com/funding/objective-logistics-raises-500k-angel-funding-boston-ma [edit]
  2. Objective Logistics Raises $1.5M in Funding (finsmes.com) [edit]
  3. Google-backed Objective Logistics gets $900K fundraise (masshightech.com) [edit]
  4. Objective Logistics Raises $5.3M in Series A Funding (finsmes.com) [edit]
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Last Edited 3/10/14

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