|Seed, 4/07 |
|Series A, 2/08 |
NuConomy is helping companies better assess and understand website and social marketing performance with its free, next generation web analytics and optimization platform. NuConomy was specifically built to go beyond standard metrics and measure the rich interactions and social features of websites. Through NuConomyâ€™s unique engagement module, websites can understand each individual userâ€™s behaviors and engagement across content, brands and site features. Then, these insights are used to dynamically optimize their online presence, including advertising, and create 1:1 conversational marketing opportunities.
NuConomy was founded in 2006 in Tel Aviv, Israel and is now headquartered in San Francisco, California. Its executive team is comprised of former Microsoft and Google leaders. NuConomy completed its A Round financing in 2008 from WPP Group, one of the worldâ€™s leading communications services groups. To learn more about NuConomy, visit www.nuconomy.com.
NuConomy was sold in 2010 to LivePerson at a price covering the investment.
VatorTV Interview: 7/08Added: 8/3/09
With NuConomy Studio, businesses can discover new and exciting insights about their online presence. By using the NuConomy platform, businesses will not only receive better insights about their business, but will also be able to dynamically optimize their business based on those insights, resulting in much higher monetization. The platform tracks and reports upon all the â€˜standardâ€™ metrics (e.g. uniques, pageviews, etc.); however, it also offers enhanced tracking of all site activities (e.g. AJAX, Flash applications) at the user level. This bottoms-up approach results in many insights that are more detailed and actionable than those available via other analytics platforms.