NORTHSTAR Travel Media, LLC, a business-to-business publishing company, provides information, news, and data for the travel and hospitality industries. The company offers directories, publications, periodicals, and destination information services, as well as services related to events and conferences, marketing, custom communications, content licensing, and database management. It also publishes online information guides on hotels and travel markets for travel buyers, planners, and arrangers. In addition, the company offers custom research services, such as traveler profile studies, advertising effectiveness studies, brand equity studies, and ad concept testing studies; syndicated research services, including destination awareness and preference studies, consumer traveler studies, and hotel brand awareness studies; and market tracking reports and annual benchmark studies. Further, it licenses its travel content databases, such as updated hotel and destination data that supports the printed and online products. NORTHSTAR Travel Media, LLC was formerly known as Cahners Travel Group. The company is based in Secaucus, New Jersey with additional offices in Glen Ellyn, Illinois; Los Angeles, California; and Winston-Salem, North Carolina. NORTHSTAR Travel Media, LLC is a former subsidiary of Reed Business Information, Inc.