|Seed, 6/2011 |
Kleiner Perkins Caufield & Byers
|Seed, 12/2011 |
|Venture Round, 12/2012 |
Harbor Pacific Capital
|Grant, 10/2013 |
National Institutes of Health (NIH)
The Noom Inc. (formerly WorkSmart Labs) mission is to make healthy living a seamless part everyday of life. We believe the best way to attract people to a healthier lifestyle is to develop products that make it enjoyable. On your smartphone, our products use cutting edge technology to accurately monitor your progress and provide expert advice and analysis to keep you on track. By making the experience relevant to who you are, your goals, and your interactions, we provide a personalized plan that makes weight loss attainable and fun.
Founded in 2006 by co-founders Artem Petakov and Saeju Jeong, the WorkSmart Labs team first worked on developing smarter exercise equipment to enhance to typical cardio workout experience. The project led to the development of CardioTrainer, the leading fitness application on the Android smartphone platform.
The company’s latest product Noom Weight Loss Coach, is a digital weight loss coach in your pocket. The Coach gives you simple, daily tasks that will help you create positive lifestyle changes for long-term weight loss. Plus, the Coach tracks how well you do these tasks (and any extra ones) and adjusts to your progress and your lifestyle. Noom’s intelligence is based on the work of nutrition and weight loss experts. And the Noom Coach provides motivation with encouraging messages, a daily Noom score, reminders, and user support forums.
The company’s other products include the Racing premium features for CardioTrainer; and Calorific, a free food tracking application.