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nFluence Media

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With click-through rates descending, marketers are faced with finding a smaller and smaller needle in their haystack of big data. They need help from consumers.

How? Using our cross platform UX consumers have fun creating autographs™ indicating their like or dislike of brand logos and visual content by swiping them up or down on a mobile or web screen. In just 30 seconds they immediately get served relevant content and transparent feedback of their learned preferences.

What is an autograph?

autographs™ contain 84 demographics, 600+ interests and 2,000 brand affinities that consumers can continually refine and add more valuable opinion data too. Marketers now have opt-in data that is privacy-safe and, more importantly, straight from consumers, without the need to rely on social log-in data.

autographs™ are and indusrty first due to direct consumer involvement, and and the proprietary technology that enables this process to take place in under 30 seconds. The magic of autographs™, and the fun consumers have in creating them, is in direct contrast to the traditional “Big Data” algorithmic guesses that companies currently use to build consumer insights. Response rates to Big Data driven behaviorally targeted advertising are only marginally more effective, but big data is potentially explosive, with consumers spied upon, and the data gathered potentially illegal

autographs™ change the game for both consumers and businesses, which in client trials and live applications have resulted in between 10 and 52x increased response rates

The company was incorporated in 2010 and is based in Seattle, Washington with an additional office in London, United Kingdom.

Recent Milestones

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• 
  nFluence Media added Eric Benazech as CRO . (5/1/13)
  Posted 5/21/13 at 1:37pm
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  nFluence Media — Seattle startup nFluence Media has named Eric Benazech to the position of chief revenue officer (5/1/13)
  Posted 5/21/13 at 1:34pm via geekwire.com
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  nFluence Media — Former EMI CEO Eric Nicoli CBE joins nFluence advisory board (2/19/13)
  Posted 3/21/13 at 4:59am via allaccess.com
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  nFluence Media received $1.6M in Venture Round funding. (2/1/13)
  Posted 2/1/13 at 6:27pm via finsmes.com
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  nFluence Media — Nominated for best innovation in Data Marketing (12/13/12)
  Posted 1/16/13 at 3:58am via co.uk
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  nFluence Media — Twice nominated for the Mobile Marketing Awards - Most Effective Mobile Affiliate Solution & Most Effective Mobile Couponing or Barcode Campaign (10/13/12)
  Posted 10/18/12 at 1:34am via mobilemarketingmagazine.com
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  nFluence Media — Andrew Walmsley, Jason Choy and Henry Stevens join nFluence advisory board (10/10/12)
  Posted 11/5/12 at 10:59am via thedrum.com
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  nFluence Media — Meffys Finalist - Consumer Trust Award (9/12/12)
  Posted 8/24/12 at 2:23am via meffys.com
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  nFluence Media — Independent user survey places nFluence’s technology above Internet giant for transparency and control of volunteered personal information (7/24/12)
  Posted 8/29/12 at 4:49am via triplepointpr.com
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  nFluence Media received $3M in Series A funding. (2/14/12)
  Posted 2/14/12 at 1:46am via techcrunch.com
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  nFluence Media added Rowan Corben as CMO. (1/1/12)
  Posted 1/16/13 at 3:48am
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  nFluence Media added Eileen McCormack as VP Finance.
  Posted 1/16/13 at 3:54am
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  nFluence Media added David Sakata as General Counsel and Chief IP Counsel.
  Posted 1/16/13 at 3:48am
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  nFluence Media added Tom Huseby as Chairman.
  Posted 1/16/13 at 3:48am
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  nFluence Media added Will Munslow as Senior Web Developer.
  Posted 1/16/13 at 3:54am
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  nFluence Media added Dave Pratt as Principal Software Developer.
  Posted 1/16/13 at 3:54am

Videos

Screenshots

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Sources

1. No Name, No Email, No Problem: nFluence Media Raises $3M For Anonymous Deal-Targeting Tech (techcrunch.com) [edit]
2. nFluence Media Raises $1.6M in Funding (finsmes.com) [edit]
2012 Meffys Finalist (meffys.com) [edit]
dealBoard beats Beats Amazon in Consumer Confidence Survey (pressreleases.triplepointpr.com) [edit]
Mobile Marketing Awards (mobilemarketingmagazine.com) [edit]
The Drum (thedrum.com) [edit]
Marketing Week (marketingweek.co.uk) [edit]
All Access (allaccess.com) [edit]
Geek Wire (geekwire.com) [edit]