|Description||User generated interest graphs|
|Seed, 1/2012 ||$1.2M|
|Angel, 2/2012 |
Alliance of Angels
|Angel, 2/2013 |
Alliance of Angels
With click-through rates descending, marketers are faced with finding a smaller and smaller needle in their haystack of big data. They need help from consumers.
How? Using our cross platform UX consumers have fun creating autographs™ indicating their like or dislike of brand logos and visual content by swiping them up or down on a mobile or web screen. In just 30 seconds they immediately get served relevant content and transparent feedback of their learned preferences.
What is an autograph?
autographs™ contain 84 demographics, 600+ interests and 2,000 brand affinities that consumers can continually refine and add more valuable opinion data too. Marketers now have opt-in data that is privacy-safe and, more importantly, straight from consumers, without the need to rely on social log-in data.
autographs™ are an industry first due to direct consumer involvement, and the proprietary technology that enables this process to take place in under 30 seconds. The magic of autographs™, and the fun consumers have in creating them, is in direct contrast to the traditional “Big Data” algorithmic guesses that companies currently use to build consumer insights. Response rates to Big Data driven behaviorally targeted advertising are only marginally more effective, but big data is potentially explosive, with consumers spied upon, and the data gathered potentially illegal
autographs™ change the game for both consumers and businesses, which in client trials and live applications have resulted in between 10 and 52x increased response rates
The company was incorporated in 2010 and is based in Seattle, Washington with an additional office in London, United Kingdom.
Eileen Schuch from Coolbrandz caught up with our CEO Henry Lawson to discover what autographs™ mean for Marketers, and why it’s is such a “Cool Idea”Added: 7/8/13
Henry Lawson presenting Westfield Case study at Futuresource Entertainment Summit 4 July 2013Added: 7/12/13