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General Information

Websitenfluence.com
Twitter@nFluence_Media
CategoryConsumer Web
Emailinfo@nfluence.com
Employees15
Founded3/11
DescriptionGamifying Interest Graphs

Offices

Headquarters
999 North Northlake Way
Suite 300
Seattle, WA, 98103
USA
London Office
Portland House
Bressenden Place
London, SW1E 5RS, GBR

People

Founder/CTO/CPO
CMO
President/CEO
VP Finance
Chairman
General Counsel and Chief IP Counsel
Senior Web Developer
Principal Software Developer
Show All People

Former People

Business Development Director - N.America

Funding

TOTAL $4.6M
FUNDING TOTAL $4.6M
Series A, 2/12
Alliance of Angels
Voyager Capital
$3M
Venture Round, 2/13
Alliance of Angels
Voyager Capital
$1.6M

Service Providers

Public Relations - UK

Tags

nFluence Media

With click-through rates descending, marketers are faced with finding a smaller and smaller needle in their haystack of big data. They need help from consumers.

How? Using our cross platform UX consumers have fun creating autographs™ indicating their like or dislike of brand logos and visual content by swiping them up or down on a mobile or web screen. In just 30 seconds they immediately get served relevant content and transparent feedback of their learned preferences.

What is an autograph?

autographs™ contain 84 demographics, 600+ interests and 2,000 brand affinities that consumers can continually refine and add more valuable opinion data too. Marketers now have opt-in data that is privacy-safe and, more importantly, straight from consumers, without the need to rely on social log-in data.

autographs™ are and indusrty first due to direct consumer involvement, and and the proprietary technology that enables this process to take place in under 30 seconds. The magic of autographs™, and the fun consumers have in creating them, is in direct contrast to the traditional “Big Data” algorithmic guesses that companies currently use to build consumer insights. Response rates to Big Data driven behaviorally targeted advertising are only marginally more effective, but big data is potentially explosive, with consumers spied upon, and the data gathered potentially illegal

autographs™ change the game for both consumers and businesses, which in client trials and live applications have resulted in between 10 and 52x increased response rates

The company was incorporated in 2010 and is based in Seattle, Washington with an additional office in London, United Kingdom.

Recent Milestones

Videos

Above:

Eileen Schuch from Coolbrandz caught up with our CEO Henry Lawson to discover what autographs™ mean for Marketers, and why it’s is such a “Cool Idea”

Added: 5/22/13

Screenshots

Sources

  1. No Name, No Email, No Problem: nFluence Media Raises $3M For Anonymous Deal-Targeting Tech (techcrunch.com) [edit]
  2. nFluence Media Raises $1.6M in Funding (finsmes.com) [edit]
  3. 2012 Meffys Finalist (meffys.com) [edit]
    dealBoard beats Beats Amazon in Consumer Confidence Survey (pressreleases.triplepointpr.com) [edit]
    Mobile Marketing Awards (mobilemarketingmagazine.com) [edit]
    The Drum (thedrum.com) [edit]
    Marketing Week (marketingweek.co.uk) [edit]
    All Access (allaccess.com) [edit]
    Geek Wire (geekwire.com) [edit]
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Last Edited 5/22/13

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