|Phone||+1 650 810 7090|
|Description||Social Analytics & Engagement Platform|
|Seed, 3/2012 |
|Seed, 2/2013 |
|Partial Close, 10/2013 ||$1.72M|
NextPrinciples offers Insight-To-Action, a next-generation integrated social analytics and engagement platform that helps large companies analyze and listen to social conversations and engage as appropriately in those conversations. The SaaS-based platform also enables companies to integrate conversations with their existing CRM systems, including Salesforce.com, SugarCRM and Microsoft Dynamics CRM.
Insight-To-Action quickly transforms social media data into actionable engagement. The platform features 3 integrated modules: Trackers (keyword-based), People and Companies, and Social Accounts, allowing companies to leverage the platform across a multitude of use cases such as marketing campaigns and events, customer retention, lead generation, influencer identification, brand advocate recruitment and social portfolio management.
NextPrinciples has technology and go-to-market partnerships with Marketo, Microsoft, IBM, SAP and SugarCRM and has received many industry recognitions. The company was named a winner in the 2013 CRM Wizkids and ZDNet’s CRM 2013 Watchlist competitions and received the SNCR Award for Excellence in New Media Communications in 2012. NextPrinciples was a semifinalist in CRM Idol 2012 and a winner in the 2012 SugarCon App Throwdown.
NextPrinciples Platform OverviewAdded: 9/12/13