|Description||The Audience (re)Targeting Company|
|Venture Round, 5/2011 |
In 2009, we built NextPerformance by thinking how we could bring greater intelligence to new technologies in online display marketing.
How could we remove the hit-and-miss nature of much online advertising to ensure that every euro, dollar or pound of ad spend is spent wisely?
Recent years have seen a revolution in online marketing, with the rise of real-time advertising and retargeting.
This shift offers the highly appealing idea that you can gather enough behavioural data on your prospective clients to know that you are delivering the right marketing messages to each of them, in the right places, all the time.