The Pearl by Nexnet is a method that allows viewers to respond to an on-screen cue (a “Pearl” icon appears) with their remote control, resulting in an instantaneous e-mail to the individuals personal e-mail in-box regarding the topic or product appearing on the screen at that time. The topic can be informational or promotional and also works with recorded content. This e-mail generated from the click of the remote guides the viewer effortlessly to the exact information or product requested. Visits to these websites can be tracked — a significant interest to advertisers. The links can be sent to any number of e-mail addresses in the household.
Nexnet provides all e-mail creation, customization and reporting through its web interface with the Nexnet server database for PEARL. Advertisers, Content Providers and Operators can facilitate all their PEARL needs through an on-line system that can be accessed from anywhere around the world giving maximum flexibility to campaign creation and management.
Nexnet provides a deeper level of detail about the subscriber base. Data is accumulated based on the viewer instead of the household. This helps the operator understand who watches TV in each household, which TV/STB they are using and what the viewer is interested in watching. This depth of granularity down to the specific viewer is not available through any other service.