New Medici/Advisory (NM/A) is a strategic digital media advisory and accelerator with a dual focus on operational strategy in media and creating high risk/reward opportunities for traditional and digital companies. New Medici aligns industries and entrepreneurs with IP, IT and investment.
Co-founded in 2008 by Adrian Sexton, who oversaw digital for Lionsgate and Participant Media, two media studios/IP companies, and founding partner of TAG Strategic, a strategy consulting firm, New Mediciâ€™s background creates value for its clients, strategic partners and investors.
Leveraging deep expertise in traditional and digital media â€“ as former head of digital at Lionsgate and Participant Media and co-founder of TAG Strategic â€“ New Medici provides strategic marketing, distribution and business planning approaches to generate audiences and revenues for its clients.
New Medici offers high profile services to properties that can help establish or leverage brands and promote product awareness, while also performing market intelligence, business development and recommending best practices for clients transitioning into digital.
Our team has worked with and for such global media leaders as Lionsgate, Participant, Disney, Google, Microsoft, Sony, Nokia, Ericsson, Qualcomm, Fox, HBO, Yahoo!, Buzznet and BMW to deliver valuable planning where their experience helped clients formulate sales, marketing, and advertising strategies, as well as establishing partnerships and new distribution arrangements.
New Mediciâ€™s expertise is in operating and executing above market demands. New Medici was built on the principle that traditional and digital media companies need more content, strategic planning/marketing and operational breadth than is currently available at typical consulting agencies and/or would be executable, without guidance, by internal media candidates.
X|Media|Labs Amsterdam Nov 2009Added: 7/9/10