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General Information


Los Angeles
10990 Wilshire Blvd
Suite #140
Los Angeles, CA, 90024



Seed, 10/2012
Intel Capital
Christine Herron
Seed, 12/2012
Thorsten Claus



NewAer (formerly NeuAer) brings the Android and iPhone awareness through their open proximity platform. The mission is to make your smartphone truly smart.

NewAer has developed a lightweight mobile software client that runs on your smartphone, and a robust back end server that can execute complex rule sets. These rules are created by developers or end-users of any mobile application and are based upon your physical interactions with the environment.

They have launched a simple application ToothTag to provide some inspiration to the power of the platform. Ultimately, the aim is for other develops to use their framework in their own applications.

The developer focused SDK ProxPlatform is a core client and server side technology that lets mobile application developers on Android and iPhone/iPad devices add presence events within third party applications. The SDK runs on Android, iOS and Windows operating systems.

Winner of Best Technology for the inaugural Launch event in San Francisco, February 2011.

Funded by Intel Capital and Deutsche Telekom T-Venture in fall of 2012. Amount undisclosed.

Recent Milestones



Example proximity scenarios

Added: 7/5/13


NewAer screenshot
Above: ToothTag Home screen
Uploaded: 4/3/11


  1. NewAer Receives Investment from Intel Capital ( [edit]
  2. Exiting year for proximity ( [edit]
  3. LAUNCH Conference winners ( [edit]
    NewAer - Internet of things - wireless startups - Fierce 15 2013 Read more: NewAer - Internet of things - wireless startups - Fierce 15 2013 - FierceWireless ( [edit]
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Last Edited 1/15/14

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