|Acquired by||Ziff Davis Media|
|Description||Technology media network|
|Series A, 12/08 |
|Series B, 9/10 |
Rho Capital Partners
NetShelter’s inPowered platform amplifies expert word of mouth, or “earned media” from influential tech bloggers, as paid advertising to drive brand influence in a measurable way. NetShelter is headquartered in San Francisco with offices in New York, Chicago, and Toronto. NetShelter Technology Media is backed by venture funding from Rho Ventures, and the BlackBerry Fund.
With more than 4,500 independent bloggers reaching approx. 150 million global readers, some of NetShelter’s notable blogs, include: SlashGear, MacRumors, 9to5Mac, IntoMobile, PhoneDog, Experts Exchange, Chip Chick, Phandroid, Crackberry, BetaNews, and many others. (http://netshelter.net/featured-publisher/3)
Business Insider - inPowered platform interview with CEO Peyman NilforoushAdded: 4/26/12
|Launch Date||November 5, 2012|
inPowered (formerly NetShelter) is an earned advertising platform that enables brands to amplify what experts are saying about them.
The platform is changing advertising by helping marketers discover positive articles and blog posts authored by credible experts and allowing them to amplify that earned media through paid advertising and social channels. Unlike other forms of paid advertising, inPowered harnesses the trust and credibility of earned media to influence consumer behavior. http://inpwrd.com @inpwrd
inPowered Launch Video