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Acquired byZiff Davis Media
Date5/13

General Information

Websitenetshelter.com
Blognetshelter.com/blog
Twitter@netshelter
CategoryAdvertising
Employees
Founded1999
DescriptionTechnology media network

Offices

NetShelter
128 King St.
Fl 3
San Francisco, CA, 94107
USA
NetShelter
636 Broadway,
Ste 704
NY, 10012, USA
NetShelter
97 Charlotte Street
London, W1T 4QA, GBR

People

CEO
CTO
President
Senior Vice President of Sales
Senior Vice President of Business Operations

Former People

Senior Analyst / Publishing Strategist
Vice President of West Coast Sales
Senior Vice President, international Managing Director
Show All Former People

Funding

TOTAL $26.1M
FUNDING TOTAL $26.1M
Series A, 12/08
GrowthWorks Capital
Rho Canada
Relay Ventures
$11.1M
Series B, 9/10
Rho Capital Partners
Rho Canada
Relay Ventures
$15M

Tags

NetShelter Technology Media

NetShelter’s inPowered platform amplifies expert word of mouth, or “earned media” from influential tech bloggers, as paid advertising to drive brand influence in a measurable way. NetShelter is headquartered in San Francisco with offices in New York, Chicago, and Toronto. NetShelter Technology Media is backed by venture funding from Rho Ventures, and the BlackBerry Fund.

With more than 4,500 independent bloggers reaching approx. 150 million global readers, some of NetShelter’s notable blogs, include: SlashGear, MacRumors, 9to5Mac, IntoMobile, PhoneDog, Experts Exchange, Chip Chick, Phandroid, Crackberry, BetaNews, and many others. (http://netshelter.net/featured-publisher/3)

Recent Milestones

Videos

http://www.businessinsider.com/blog-ad-network-netshelter-launches-new-ad-unit-for-samsung-smart-tv-2011-12
Above:

Business Insider - inPowered platform interview with CEO Peyman Nilforoush

Added: 4/26/12

Screenshots

NetShelter Technology Media screenshot
Above: NetShelter Technology Media Screenshot -- #1
Uploaded: 12/27/10
NetShelter Technology Media screenshot NetShelter Technology Media screenshot NetShelter Technology Media screenshot

Products

inPowered platform

Get an invitation to this site from InviteShare here!
Websiteinpwrd.com
StageLive
Launch DateNovember 5, 2012

inPowered (formerly NetShelter) is an earned advertising platform that enables brands to amplify what experts are saying about them.

The platform is changing advertising by helping marketers discover positive articles and blog posts authored by credible experts and allowing them to amplify that earned media through paid advertising and social channels. Unlike other forms of paid advertising, inPowered harnesses the trust and credibility of earned media to influence consumer behavior. http://inpwrd.com @inpwrd

NetShelter Technology Media screenshot
Above: Discover What Experts are Saying about Your Brand
Uploaded: 11/7/12
NetShelter Technology Media screenshot
Above: Amplify Your Brand's Top Stories with Earned Ads
Uploaded: 11/7/12
NetShelter Technology Media screenshot
Above: Measure How Many More People You've Influenced
Uploaded: 11/7/12

Videos

Above:

inPowered Launch Video

Traffic Analytics

Compete

Netshelter

Sources

  1. Ziff Davis Is Buying NetShelter/InPowered’s Display Ad Business (techcrunch.com) [edit]
  2. NetShelter Technology Media Closes $11.1 Million Series A Round of Financing (jlaventures.com) [edit]
  3. NetShelter Technology Media Secures $15 Million Series B Funding (businesswire.com) [edit]
  4. Businesswire (businesswire.com) [edit]
    NetShelter Bets on Content with New inPowered Ads (adweek.com) [edit]
    Press Release (iacaward.org) [edit]
    Press Release (netshelter.com) [edit]
    Press Release (netshelter.com) [edit]
    And Now a Word from Our Sponsors: Product Lets Brands Become Content Creators (adweek.com) [edit]
    Netshelter Takes Social Ads Beyond Facebook to the Web (forbes.com) [edit]
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Last Edited 5/20/13

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