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PublicNFLX
Date5/03

General Information

Websitenetflix.com
Blogblog.netflix.com
CategoryGames, Video and Entertainment
Phone(408) 540-3700
Employees1,900
Founded1997

Offices

Los Gatos, USA
100 Winchester Circle
Los Gatos, CA, 95032
USA

People

Founder, Chairman and CEO
Chief Product Officer
Chief Marketing Officer
Chief Financial Officer
Chief Talent Officer
Chief Content Officer
Front-End Engineer

Investments

Roku 1/08

Funding

Competitors

Service Providers

Transactional Email

Tags

Netflix

With over 90,000 titles and more than 10 million paying subscribers, NFLX is the leading online DVD subscription service. Consumers can select from a variety of monthly pricing plans and have DVDs delivered within a business day or two. While NFLX carries blockbuster titles, many of the DVDs it sends to its subscribers are from its enormous back catalog of less popular titles. Through personalized recommendations aided by the use of analytics, NFLX introduces users to interesting titles that they may have previously been unaware of. By pushing customers down the ‘Long Tail,’ NFLX benefits from lower churn and higher margins. The company is headquartered in Los Gatos, CA.

Netflix.com has been named the #1 retail Web site for customer satisfaction multiple times by ForeSee Results, winner of Fast Company magazine’s customers First Award, and the 2007 Retail Innovator of the Year by the National Retail Federation.

Milestones

  • 2/13/09 — Netflix Hits 10 Million Subscribers (NFLX)

Products

Netflix Online video download

Available jointly with Netflix.com’s Mail video rental service, Online video Download allows Netflix users to instantly watch movies and TV episodes streamed to their TVs and PCs, all in unlimited amounts.

The Online Video Download service has over 12,000 titles available.

Netflix screenshot
Above: Netflix Online video download Screenshot -- #1
Uploaded: 4/14/08

Netflix.com

Netflix.com allows members to get DVDs delivered to their homes. Members can choose from over 100,000 DVD titles.

There are never any due dates or late fees. DVDs are delivered free to members by first class mail, with a postage-paid return envelope, from 55 distribution centers. More than 95 percent of Netflix members live in areas that generally receive shipments in one business day.

Netflix screenshot
Above: Netflix.com Screenshot -- #1
Uploaded: 4/14/08

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Netflix

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Sources

  1. Netflix’s Movie Box Launches With Roku; Selection Still Limited; Buys Stake in Roku (paidcontent.org) [edit]
  2. TriplePoint Capital (triplepointcapital.com) [edit]
  3. Netflix Having Great Q1, Hits 10 Million Subscribers (NFLX) (businessinsider.com) [edit]
Edit This Page (Revision History)
Last Edited 4/24/09

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