| Acquired by | Connexus |
| Date | 2006 |
| Category | Consumer Web |
| Employees | |
| Founded | 2002 |
| Description | direct marketing programs |
| Connexus, 2006 |
As of July 2006, Netblue, Inc. was acquired by Connexus Corporation. Netblue, Inc. offers direct marketing programs on the Internet. The company connects marketers with consumers through various Internet’s distribution channels, including Web, search, and email. It serves credit card issuers and consumer subscription companies in the United States.
The company was founded in 2002 as YF Direct, Inc. and changed its name to Netblue, Inc. in 2004. Netblue, Inc. is based in Mountain View, California.
