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General Information


Needle, Inc. Headquarters
14864 S Pony Express Dr
Bluffdale, UT, 84065


Founder & CEO
Founder & CTO
VP of Community
President & COO
Board Member
Board Member


TOTAL $12.5M
Series A, 2/2011
Series B, 7/2012
Shasta Ventures
Rembrandt Venture Partners



Needle is a technology and service platform specializing advocate-based customer engagement strategies, allowing any business to recruit and enable their best advocates to directly engage with online visitors on its behalf.

Needle’s advocate solution transforms the customer experience for ecommerce brands by connecting advocates at the decision point to drive conversions. Needle identifies and recruits advocates, qualifying them through a progressive training and certification program that quickly and efficiently scales for ecommerce services, and keeps them intrinsically motivated with gamification and community support.

Needle’s spectrum of customer engagement offerings includes chat, Click-to-Email and other advocate-based engagement solutions.

Recent Milestones

  • Check
    Needle — Needle welcomes Bill Street as new Director of Engineering. (10/1/13)
    Posted 11/8/13 at 4:18pm via
  • Check
    Needle — Announces new President and COO, Scott Pulsipher. (6/12/13)
    Posted 11/8/13 at 4:15pm via
  • Check
    Needle added Scott Pulsipher as President & COO. (6/1/13)
    Posted 3/14/14 at 7:57pm
  • Check
    Needle added Jim Barnett as Director. (7/7/12)
    Posted 8/13/12 at 12:18pm
  • Dollar
    Needle received $10.5M in Series B funding. (7/2/12)
    Posted 7/2/12 at 7:42pm via
  • Check
    Needle — Needle Introduces the First Social Commerce Chat Integrations at Adobe Omniture Summit (3/22/11)
    Posted 3/22/11 at 8:24am via
  • Dollar
    Needle received $2M in Series A funding. (2/4/11)
    Posted 2/4/11 at 3:50am via
  • Check
    Needle added Sam Decker as Board Member. (11/1/10)
    Posted 7/3/12 at 5:20am
  • Check
    Needle — Launched with (2/1/10)
    Posted 3/11/11 at 2:53pm
  • Check
    Needle added Mikko Valimaki as Founder & CTO.
    Posted 2/4/11 at 3:24am
  • Check
    Needle added Morgan Lynch as Founder & CEO.
    Posted 2/4/11 at 3:24am



Needle screenshot
Above: Needle Home Page
Uploaded: 3/15/14


  1. Needle Is Raising $2 Million For Its 'Guided Shopping Platform', Sports A Great Logo ( [edit]
  2. No More Call Centers: Needle Grabs $10.5M To Turn Your Fans Into Customer Service Reps ( [edit]
  3. Citation Needed [add]
    Needle Introduces the First Social Commerce Chat Integrations at Adobe Omniture Summit ( [edit]
    Needle Announces New President and COO ( [edit] [edit]
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Last Edited 3/18/14

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