|Description||Advocate Marketing Platform|
|Series A, 2/2011 |
|Series B, 7/2012 |
Rembrandt Venture Partners
Needle is a technology and service platform specializing advocate-based customer engagement strategies, allowing any business to recruit and enable their best advocates to directly engage with online visitors on its behalf.
Needle’s advocate solution transforms the customer experience for ecommerce brands by connecting advocates at the decision point to drive conversions. Needle identifies and recruits advocates, qualifying them through a progressive training and certification program that quickly and efficiently scales for ecommerce services, and keeps them intrinsically motivated with gamification and community support.
Needle’s spectrum of customer engagement offerings includes chat, Click-to-Email and other advocate-based engagement solutions.