Back to Mobile View
Subscribe to the CrunchBase Daily for the latest on Fundings, Acquisitions, and Startup Events


Closed Date7/2012

General Information


Needium HQ
460 Ste-Catherine W. #402
Montreal, H3B1A7, CAN



Seed, 9/2007
Garage Technology Ventures Canada


Needium Closed down July 16, 2012


Social media (Facebook, Twitter, etc.) is now a mass-market. Millions of consumers are now sharing activities and opinions about local businesses. They are also expressing needs such as “I’m hungry”, “My car just broke down” and “Does anyone have a dentist to recommend?” We call this the “Needium” (the “need” medium). Local businesses would benefit from hearing the voice of the consumer and engaging with them but these activities are happening on many sites and can be hard to discover. In addition, small and medium-sized businesses (SMBs) are extremely busy. Needium, created by Praized Media, harnesses these valuable local conversations by capturing and aggregating relevant local information found in millions of social media status updates and messages. This is the true evolution of word-of-mouth marketing.

Introducing Needium (, the social lead generation tool for SMBs. Needium monitors social media sources and detects business opportunities based on local user needs and life events. It also listens for merchant name mentions (reputation management). Needium aggregates and structures that information in a Web-based dashboard where merchants can log-in to easily join conversations (and more) without having to monitor all social media sites individually. Based on merchant information in our structured database, a series of pre-configured results are automatically created for them, using their location, categorization and some user social actions collected from publicly available social media activity streams.

In addition, the Praized Media enterprise platform toolkit includes:

  • Local Activity Stream module
  • Real-time Search module
  • Local Questions & Answers module
  • Social Yellow Pages (merchant ratings/reviews platform)
  • Editorial module (structure and connect existing local editorial content around places)
  • Social media applications (Facebook, Twitter, etc.)
  • Mobile

Founded by a team of local search technology veterans and social media experts, Praized received funding from CSL Ventures (formerly Garage Technology Ventures Canada) in September 2007.

Recent Milestones

  • Check
    Closed. (7/16/12)
  • Check
    Needium added Peter Diedrich as CEO. (10/1/10)
    Posted 11/24/10 at 11:43am
  • Check
    Needium added Sebastien Provencher as VP Product Management and Business Development - cofounder. (4/1/10)
    Posted 3/21/08 at 11:50pm
  • Check
    Needium added Paul Dawalibi as CEO. (1/1/09)
    Posted 5/7/09 at 1:26pm
  • Check
    Needium — Praized Media Selected for Red Herring's Canada Top 50 Award (8/26/08)
    Posted 9/10/08 at 8:14am via
  • Check
    Needium — Praized officially launch the first community-focused local search platform for social media sites (7/9/08)
    Posted 7/15/08 at 10:20am via
  • Check
    Needium — Praized prepares for launch, Announces partnerships with YellowBook, Yellow Pages Group, and Localeze. (6/25/08)
    Posted 6/26/08 at 11:19am via
  • Dollar
    Needium received $1M in Seed funding. (9/1/07)
    Posted 11/11/07 at 6:31am via
  • Check
    Needium added Sylvain Carle as CTO.
    Posted 3/21/08 at 11:50pm
  • Check
    Needium added Harry Wakefield as CEO.
    Posted 3/21/08 at 11:50pm



Needium screenshot
Above: Home
Uploaded: 1/15/09
Needium screenshot
Above: Praized Media
Uploaded: 1/15/09
Needium screenshot
Above: Needium Dashboard
Uploaded: 8/4/10


Praized API
Praized Community Plugin for Movable Type
Praized Community Plugin for Wordpress
Praized Core Platform

Traffic Analytics




  1. [edit]
  2. Praized prepares for launch, Announces partnerships with YellowBook, Yellow Pages Group, and Localeze. ( [edit]
    Praized Media News: Praized Media Introduces First Community-Focused Local Search Platform For Social Media Sites ( [edit]
    Praized Media News ( [edit]
Edit This Page
Last Edited 10/12/13

Revision History RSS Picture


Share this page on Twitter or Facebook:
Or copy this code to embed a widget: customize »

External Links

CrunchBase API


Become a Sponsor
Terms of Service | Privacy Policy | Licensing Policy