| Website | naturalpathmedia.com |
| Blog | naturalpathmedia.... |
| Category | Advertising |
| Phone | 415 495 6475 |
| info@naturalpathm... | |
| Employees | 7 |
| Founded | 6/06 |
| TOTAL | $250k |
| FUNDING TOTAL | $250k |
| Angel, 12/06 Adam Lehman Mark Walsh | $250k |
NaturalPath Media is the largest online network for values-driven lifestyles (e.g. sustainable, healthy, conscious living). We deliver custom and targeted marketing campaigns through our network of leading web properties. Our publisher network totals over 25M unique visitors (Quantcast) and over 100 million page views per month.
We are a “must buy†platform for advertisers seeking to target our affluent, engaged, and influential conscious consumer segment. Our consumers drive brand adoption and affect purchasing decisions across an entire spectrum of product and service categories (e.g., CPG, wellness and health, financial services, autos, electronics, outdoor gear, travel, education, etc.).
The Company exploits three powerful market trends: (1) the rise of highly educated, affluent and influential conscious lifestyle consumers, who adopt and promote brands aligned with their values; (2) the explosive growth in sustainability, corporate social responsibility (CSR), cause and health marketing; and (3) the emergence of distributed online media networks as the most effective platforms for aggregating and targeting increasingly fragmented online audiences. (See Appendix A-3.)
NaturalPath Media aggregates and packages leading online properties into “micro vertical†segments tailored to specific sectors (e.g., Moms, Eco-Tech Males, Gardening Enthusiasts). We have delivered superior performance on custom, integrated brand campaigns that emphasize “beyond the banner†education and engagement. This year NaturalPath Media has won and served major campaigns from, among others, Frito-Lay, GE, LG, Sharp, Chevy Fuel Solutions, Dean Foods/Silk Soy, ConAgra (Lightlife), Coke (Odwalla, Fuze), Citizens Bank, and Seventh Generation.
