|Description||Swedish lifelogging startup|
|Seed, 7/2012 |
|Seed, 10/2013 |
|Product Crowdfunding, 3/2014 ||$500k|
Memoto is now Narrative. Narrative was founded by six Swedish serial entrepreneurs in 2012. Martin Källström, formerly founder and CEO of blog search engine Twingly, shaped the concept of the Narrative Clip, a wearable camera able to create a continuous life log for the user. For this task he recruited his friend Oskar Kalmaru, founder of an online video provider, as well as Björn Wesén, who was, at the time, a freelancing designer of high-tech electronics.