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General Information

Offices

People

Founder & CTO
CEO
COO
VP Business Development
VP Engineering
VP Accounts
SVP of Product
VP Product
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Funding

TOTAL $8.85M
FUNDING TOTAL $8.85M
Series A, 8/2011
Avalon Ventures
$3M
Series A, 4/2013
Avalon Ventures
$5.85M

Competitors

Tags

Nanigans

Nanigans is transforming how marketers acquire and remarket to customers. By harnessing the power of lifetime value to inform more intelligent and efficient media buying, the company is moving the industry away from buying on a cost-per-click and cost-per-action basis to a lifetime ROI basis.

Nanigans’ Ad Engine™ is the only advertising platform that measures, predicts and optimizes ad spend for lifetime ROI on both desktop and mobile. Chosen by the world’s leading performance marketers in sectors such as retail and gaming, Ad Engine delivers over 2 billion Facebook ad impressions every day that drive over 2 million daily conversion events such as purchases.

Nanigans was founded in 2010 as an early Facebook Ads API developer and was recently designated by Facebook a Strategic Preferred Marketing Developer (sPMD). Backed by Avalon Ventures and with offices in Boston, New York, San Francisco and London, Nanigans has over 85 employees and is growing rapidly. To learn more visit: http://www.nanigans.com.

Recent Milestones

Videos

Screenshots

Nanigans screenshot
Above: Ad Engine Screenshots
Uploaded: 2/16/13

Products

Ad Engine

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Sources

  1. Nanigans Closes $3M Series A Financing (finsmes.com) [edit]
  2. Nanigans Closes $5.8M in Series A.1 Funding (finsmes.com) [edit]
  3. Mobile Marketing Watch (mobilemarketingwatch.com) [edit]
    MediaPost (mediapost.com) [edit]
    MarketWatch (marketwatch.com) [edit]
    Lead411 (lead411.com) [edit]
    Bostinnovation (bostinno.com) [edit]
    Mass High Tech (masshightech.com) [edit]
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Last Edited 3/21/14

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