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Nanigans

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Nanigans is transforming how marketers acquire and remarket to customers. By harnessing the power of lifetime value to inform more intelligent and efficient media buying, the company is moving the industry away from buying on a cost-per-click and cost-per-action basis to a lifetime ROI basis.

Nanigans’ Ad Engine™ is the only advertising platform that measures, predicts and optimizes ad spend for lifetime ROI on both desktop and mobile. Chosen by the world’s leading performance marketers in sectors such as retail and gaming, Ad Engine delivers over 2 billion Facebook ad impressions every day that drive over 2 million daily conversion events such as purchases.

Nanigans was founded in 2010 as an early Facebook Ads API developer and was recently designated by Facebook a Strategic Preferred Marketing Developer (sPMD). Backed by Avalon Ventures and with offices in Boston, New York, San Francisco and London, Nanigans has over 85 employees and is growing rapidly. To learn more visit: http://www.nanigans.com.

Recent Milestones

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• 
  Nanigans received $5.85M in Series A funding. (4/23/13)
  Posted 4/22/13 at 11:00am via finsmes.com
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  Nanigans — Nanigans launches Facebook mobile advertising feature (6/1/12)
  Posted 7/10/12 at 12:59pm via mobilemarketingwatch.com
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  Nanigans — Nanigans Facebook action targeting feature launches out of beta (6/1/12)
  Posted 7/10/12 at 1:01pm via mediapost.com
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  Nanigans — Nanigans named "Hottest Boston Company" (4/1/12)
  Posted 7/10/12 at 1:06pm via lead411.com
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  Nanigans — Harvard Professor of Computer Science joins Nanigans (4/1/12)
  Posted 7/10/12 at 1:03pm via marketwatch.com
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  Nanigans — Nanigans closes 2011 with explosive growth (1/1/12)
  Posted 7/10/12 at 1:08pm via bostinno.com
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  Nanigans added Reid Benson as Team Lead, Campaign Management. (12/1/11)
  Posted 5/4/12 at 9:19pm
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  Nanigans — Nanigans opens San Francisco office (12/1/11)
  Posted 7/10/12 at 1:09pm via masshightech.com
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  Nanigans received $3M in Series A funding. (8/9/11)
  Posted 8/9/11 at 5:54pm via finsmes.com
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  Nanigans added John Saitta as SVP Operations. (8/1/11)
  Posted 8/8/11 at 4:26pm
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  Nanigans added Derek Yimoyines as VP Engineering. (6/1/11)
  Posted 8/8/11 at 4:24pm
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  Nanigans added Rishi Dean as SVP, Product. (5/1/11)
  Posted 8/15/11 at 6:34pm
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  Nanigans added Jeff Shepard as VP Engineering, Applications. (4/5/11)
  Posted 4/19/12 at 5:44am
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  Nanigans added John Dobrowolski as GM, Games. (3/1/11)
  Posted 2/2/13 at 7:31pm
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  Nanigans added Yahya Mokhtarzada as Business Development . (6/1/10)
  Posted 8/11/10 at 5:35am
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  Nanigans added Tom Middleton as VP Engineering .
  Posted 8/10/10 at 10:11am

Videos

Screenshots

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Above: Ad Engine Screenshots
Uploaded: 2/16/13

Products

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Ad Engine

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Sources

1. Nanigans Closes $3M Series A Financing (finsmes.com) [edit]
2. Nanigans Closes $5.8M in Series A.1 Funding (finsmes.com) [edit]
Mobile Marketing Watch (mobilemarketingwatch.com) [edit]
MediaPost (mediapost.com) [edit]
MarketWatch (marketwatch.com) [edit]
Lead411 (lead411.com) [edit]
Bostinnovation (bostinno.com) [edit]
Mass High Tech (masshightech.com) [edit]