Back to Mobile View
Subscribe to the CrunchBase Daily for the latest on Fundings, Acquisitions, and Startup Events

General Information

Offices

London, GBR
4F. Walkden House
10 Melton St.
London, NW1 2EB, GBR

People

Co-Founder & CEO
Board Member
Managing Director Russia & CIS

Funding

TOTAL $37M
FUNDING TOTAL $37M
Series A, 4/2006
Carmel Ventures
Accel Partners
$8M
Series B, 10/2008
Dotcorp Asset Management
GP BullHound
$8M
Series C, 11/2010
T-Venture
Carmel Ventures
Accel Partners
Dotcorp Asset Management
GP BullHound
$6M
Venture Round, 3/2012
Iris Capital
Accel Partners
Carmel Ventures
T-Venture
$15M
DEBT
Debt, 2/2012
Viola Credit
$3M

Competitors

Tags

myThings

Founded in 2005, myThings is the global leader in conversion-driven personalized display advertising solutions, growing sales at scale for the top online retailers retailers in Europe. Its service propels acquisition through retargeting, pre-targeting and look-alike targeting, generating over 150% uplift compared to the targeting industry standard.

myThings personalises over a billion banner impressions a month and operates in 14 markets including the UK, France, Germany, Spain, Italy, Benelux, Nordics, Russia, US, India and Japan. Among its clients are top tier European online retailers such as Littlewoods, Zalando, PriceMinister, Orange, CarPhoneWarehouse and Microsoft Store.

A recognised leader in the field of RTB technology, myThings handles more than half a billion RTB requests every day, providing highly accurate bid predictions for every user and segment according to hundreds of data points including predicted revenue for advertiser. Its extensive network of RTB providers spans leading RTB exchanges such as Google DoubleClick, Appnexus, Rubicon and AdMeld.

Among its clients are top tier European online retailers such as Littlewoods, Zalando, PriceMinister, Orange, CarPhone Warehouse and Microsoft Store.

myThings was declared the winner of the 2011 E-consultancy Innovation in Affiliate Marketing Award and was ranked by Media Momentum as #5 of the top 50 fastest growing digital media companies in Europe.

Recent Milestones

  • Dollar
    myThings received $15M in Venture Round funding. (3/20/12)
    Posted 3/20/12 at 5:51am via venturebeat.com
  • Check
    myThings — myThings' Littlewoods campaign short-listed for 'Best Use of Data' in the 2012 Performance Marketing Awards (formerly A4U awards) (3/1/12)
    Posted 3/11/12 at 7:44am via co.uk
  • Dollar
    myThings received $3M in Debt funding. (2/1/12)
    Posted 7/16/13 at 9:30am
  • Check
    myThings added Bas Godska as Managing Director Russia & CIS. (1/1/12)
    Posted 4/30/13 at 3:43am
  • Check
    myThings — Nominated by Media Momentum as #5 of the top 50 fastest growing digital media companies in Europe. (1/1/11)
    Posted 3/11/12 at 7:43am via gpbullhound.com
  • Check
    myThings — Winner of the 2011 E-consultancy Innovation in affiliate marketing Award , in partnership with Affiliate Window, the largest independent affiliate marketing company in the UK (1/1/11)
    Posted 3/11/12 at 7:41am via econsultancy.com
  • Dollar
    myThings received $6M in Series C funding. (11/23/10)
    Posted 11/23/10 at 3:29am via techcrunch.com
  • Dollar
    myThings received $8M in Series B funding. (10/14/08)
    Posted 10/14/08 at 1:53pm
  • Check
    myThings added Anat Amibar as VP Product. (7/1/08)
    Posted 4/19/13 at 7:47pm
  • Dollar
    myThings received $8M in Series A funding. (4/1/06)
    Posted 5/15/08 at 9:00pm via mythings.com
  • Check
    myThings added Benny Arbel as Co-Founder & CEO.
    Posted 10/4/13 at 10:50am

Videos

Screenshots

myThings screenshot
Above: HomePage
Uploaded: 5/22/12
myThings screenshot
Above: Solutions
Uploaded: 5/22/12

Products

Look-alike Targeting
Personalised Retargeting
Pretargeting
myBroadcast

Traffic Analytics

Quantcast

Livegraph

Compete

Mythings

Sources

  1. MyThings press release (mythings.com) [edit]
  2. Citation Needed [add]
  3. myThings scores $6 million in funding for personalised retargeting technology (eu.techcrunch.com) [edit]
  4. Citation Needed [add]
  5. MyThings picks up $15M to improve display ads (venturebeat.com) [edit]
  6. eConsultancy (econsultancy.com) [edit]
    Gpbullhound (gpbullhound.com) [edit]
    Performance Marketing Awards (performancemarketingawards.co.uk) [edit]
Edit This Page
Last Edited 10/4/13

Revision History RSS Picture

Sharing

Share this page on Twitter or Facebook:
Or copy this code to embed a widget: customize ยป

TechCrunch Posts TechCrunch Logo Small Picture

Techmeme Posts Techmeme Logo Small Picture

External Links

CrunchBase API

Sponsors



Become a Sponsor
Terms of Service | Privacy Policy | Licensing Policy