Designed to save money, calories and time for both online shoppers or those researching for offline purchases, mySupermarket lets shoppers fill a virtual trolley or compile a printable shopping list at Tesco, ASDA, Sainsbury’s or Ocado.

As a consumer champion, it allows the shopper to compare prices, calories and supermarkets to get the cheapest and healthiest trolley possible.

mySupermarket offers shoppers five easy ways to save money on their weekly grocery shop:

Swap & Save using the Price Checker
Downshift a brand level
Switch supermarkets with one click
Split a shopping list, to get the best deals from two supermarkets
Shop from Top Offers

Healthier Choices The mySupermarket Health Checker checks the calorie content of products and suggests switching to healthier alternatives. In addition, shoppers can compare fat, saturates, sugar and salt content using the mySupermarket Traffic Light Labelling.

Easier Supermarket Shopping Shoppers can fill their virtual trolley by simply browsing the online shelves, shopping from the Top Offers section or using the Find or Quick Shop function. Quick Shop allows shoppers to simply type in their shopping list, click Find and let mySupermarket find what they need.

A Source of Essential Grocery Information mySupermarket is a source of essential news, articles, recipes, product and health information - helping shoppers make informed decisions, improve their shopping experience and get the cheapest, healthiest groceries each week.

Milestones
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Received $6M in Series B funding. (5/7/07)
Posted 4/9/08 at 11:53am
Amir Ofer, CEO added.
Posted 4/9/08 at 2:20pm
Yuval Ben Galim, VP Research & Development added.
Posted 4/9/08 at 2:20pm
Johnny Stern, Director (UK Operations) added.
Posted 4/9/08 at 12:10pm
Amir Konigsberg, VP Marketing & Business Development added.
Posted 1/30/09 at 3:36pm
Received in Series A funding.
Posted 4/9/08 at 11:53am