| Website | mySkin.com |
| Blog | blog.mySkin.com |
| @mySkin | |
| Category | Consumer Web |
| Employees | |
| Description | Personalized unbiased skincare advice |
mySkin, Inc. helps consumers learn what products would work best for their skin based on their skins characteristics.
The site is powered by the patent pending “Just Like Me†(JLM) algorithm. The algorithm processes information that users provide on their genetics, diet, lifestyle, location and personal preferences to develop a skin profile. The user’s experience with their existing products is then mapped across the products component ingredients. Experiences of people with similar skin profiles are factored in to provide personalized recommendations on what products may help users achieve various goals like acne treatment, wrinkle reduction, anti aging, sun protection, cellulite, etc.
The site offers a community for consumers to interact with other members on skincare issues, ask questions, read beauty blogs, and gain access to specials and discounts.
The company was founded by Dr. Bandic, a plastic surgeon and board member of the International Dermoscopy Society; Dr. Koruga, a biophysicist; Sava Marinkovich, who was with GE Healthcare International leading Technology Marketing for digital services in hospitals across EMEA; and Rahul Mehendale, an innovation strategist and serial entrepreneur. The website was launched in June 2009.
