| Website | mylykes.com |
| Blog | blog.mylykes.com |
| @mylykes | |
| Category | Consumer Web |
| Phone | 781-575-1001 |
| Employees | 3 |
| Founded | 12/07 |
| Description | Share Interests, Be Unique |
myLykes is a platform for sharing your likes and dislikes with friends and managing your interests online.
myLykes is a simple, powerful tool for universal self expression, identity control and meaningful interaction with others based on preferences. Use it to richly personalize your online profiles, filter what content interests you and discover what is important to your closest friends. Importantly, it gives you control over who and where your interest data is shared. With myLykes, you can express your individuality in a social world.
Using preference data from myLykes, advertisers, websites and brands can personalize engagement and reach their loyal audiences. myLykes collects both directly expressed and implied preference data in order to provide the full spectrum of a user’s interest profile. Its patent-pending data architecture for preference associations ensures accurate similarity profiling and matching on any number of interest vectors. And because users can opt in or out of sharing their preference data with third party sites, intent to purchase is improved.
We firmly believe our unique focus on user-controlled personalization provides the best way to manage interests online, both for users and advertisers. We created myLykes because existing social sites do not give users enough control over their preference data or how that information is used to personalize online experiences. myLykes stands apart because it connects real world interests with favorite online content to provide a complete expression of individuality with unprecedented control.
