|Phone||(646) 709 3060|
|Description||Mobile apps platform for local discovery|
|Seed, 5/10 |
|Series A, 2/11 |
BMW i Ventures
MyCityWay (www.mycityway.com) produces self-learning, highly personalized mobile interfaces and apps which guide residents and visitors through their daily experiences in cities around the world. MyCityWay’s enterprise platform delivers unique mobile solutions and highly targeted engagement for major brands in media, auto, travel & hospitality, and events.
Today, the company’s mobile platform connects millions of consumers with their daily information needs in over 100 cities around the world. Its flagship app, MyCityWay Now, combines the utility of over 30 verticals into one, providing users with a personalized discovery engine and dashboard that helps them unlock the potential to the city around them. By integrating the 5Ds of intelligence - Intent, Location, Timing, User Profile and Social Graph Influence – MyCityWay enables unique segmentation, targeting and organic engagement for both content and advertising on mobile.
MyCityWay has won several awards including NYC Big Apps 2010, Intel TechSparks Apps4India 2011, Hill Holliday’s Project Beacon 2012, OnMedia’s Top 100 2012 and Appy Award 2012, and was named an Official Honoree for The Webby Awards 2013.
The MyCityWay platform has powered mobile strategy for major brands like BMW, Macy’s, Daily News, Tommy Hilfiger, Lacoste, One Laptop Per Child, Tribeca Film Festival, Calvin Klein, BP, Circle Line, The Bodies Exhibit, Columbia University and Fisherman’s Wharf, among others.
MyCityWay’s platform also delivers personalized experiences on various connected devices including car units, connected TV, airplane seatbacks, information kiosks and more.
Headquartered in NYC, MyCityWay is backed by Firstmark Capital, IA Ventures, BMWi Ventures and NYC EDC.