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MXP4

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MXP4 develops interactive music solutions that create revenue opportunities for the music, media and marketing industries. Creating a video game-like environment where consumers can play with the music, MXP4-powered applications are proven to drive engagement, viral distribution and music purchases. The MXP4 Everywhere roadmap ensures the interactive music technology is readily available in third party services, apps and music formats for implementation by brands, advertisers, media portals, mobile applications, music distribution platforms and third-party music formats. When a fan sees the MXP4 logo on a music app, it means they can play with the music.

MXP4 is led by a team of music industry and digital media experts, including former senior executives of Musiwave, Vivendi Mobile Entertainment, EMI Music and DivX. The company is backed by Orkos Capital, Sofinnova Partners and Ventech.

Milestones

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• 
  MXP4 added Gilles Babinet as Chairman & co-founder. (1/1/07)
  Posted 2/4/11 at 2:07pm
• 
  MXP4 added Xavier Louis as Vice President of Product Marketing. (1/11/11)
  Posted 1/11/11 at 7:12am
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  MXP4 added Gilles Babinet as Chairman. (2/4/06)
  Posted 9/9/10 at 9:23am
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  MXP4 added David Nam as VP of Marketing and Communications. (3/9/10)
  Posted 7/21/10 at 1:58am
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  MXP4 added Albin Serviant as CEO.
  Posted 5/15/09 at 9:28am
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  MXP4 received $4M in Unattributed funding. (4/22/10)
  Posted 4/22/10 at 9:26am via techcrunch.com
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  MXP4 received $2.7M in Unattributed funding. (5/15/09)
  Posted 5/15/09 at 7:11am
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  MXP4 received $6.3M in Unattributed funding. (1/1/07)
  Posted 5/15/09 at 7:10am
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  MXP4 — Michael Jackson Fans Get Chance to Play with MXP4 Interactive Singles of ‘ABC,’ ‘I Want You Back,’ ‘Ben’ and ‘I’ll be There’ (7/29/09)
  Posted 9/20/10 at 6:56am via mxp4.com
• 
  MXP4 — MXP4 today announces Basement Jaxx and Dave Stewart as the first British music acts to launch an interactive single based on its interactive digital music solution. Basement Jaxx is using MXP4’s interactive single widget to showcase its brand new single (7/6/09)
  Posted 9/20/10 at 6:55am via mxp4.com
• 
  MXP4 — MXP4 and UMe announce the launch of three interactive singles of the world famous Michael Jackson and Jackson 5 classic tracks “I Want You Back,” “ABC,” “Ben” and “I’ll be There” using MXP4’s interactive single widget. Fans can go onli (7/29/09)
  Posted 9/20/10 at 6:55am via mxp4.com
• 
  MXP4 — ␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣ ␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␠(9/9/09)
  Posted 9/20/10 at 6:54am via mxp4.com
• 
  MXP4 — MXP4 announced that over 40 artists are now using MXP4’s interactive digital music solution to power interactive singles. MXP4’s solution is designed to reinvent the single and album experiences by allowing fans to interact with songs and play with th (9/9/09)
  Posted 9/20/10 at 6:53am via mxp4.com
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  MXP4 — David Guetta, the global hit-making French DJ and producer, today launched a unique iPhone app that gives users the chance to connect and share content with Guetta and other Guetta fans across the world in real-time. Created in partnership with MXP4 and R (10/19/10)
  Posted 9/20/10 at 6:52am via mxp4.com
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  MXP4 — MXP4, the interactive music platform, has teamed up with Ministry of Sound to create an interactive MXP4 MIXTAPE version of The Annual 2010 that enables dance music fans to create their own unique mixes of tracks from the likes of Dizzee Rascal, David Gue (11/10/09)
  Posted 9/20/10 at 6:51am via mxp4.com
• 
  MXP4 — MXP4, developer of interactive music solutions, and Ministry of Sound, the global record label spe- cializing in dance music compilations, today announced the launch of the “Anthems; Elec- tronic 80s” interactive Mixtape. (10/27/09)
  Posted 9/20/10 at 6:49am via mxp4.com

Videos

Screenshots

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Above: MXP4 Website
Uploaded: 9/22/10

Sources

1. Citation Needed [add]
2. Citation Needed [add]
3. MXP4 raises a further $4m for its remixable music widgets (techcrunch.com) [edit]
4. MXP4 collaborates with Last FM (mxp4.com) [edit]
5. A&M/Octone Releases MXP4 Interactive Remix-It Music App for K'Naan's International Hit "Wavin' Flag," the Theme Song for Coca-Cola's Sponsorship of the FIFA World Cup (mxp4.com) [edit]
6. MXP4 debuts new Karaoke technology via partnership with music fan engagement platform FanShake (mxp4.com) [edit]
7. MXP4, the Leading Interactive Music Technology Platform, Closes $4 Million Investment to Accelerate the MXP4 Everywhere Strategy (mxp4.com) [edit]
8. MXP4 Launches PC Version Editor Software Giving Artists the Power to Create “MAX IT” Enabled Interactive Music Singles and Album Web Apps (mxp4.com) [edit]
9. MXP4 Editor Software Allows Artists to Create “MAX IT” Enabled Interactive Music Singles and Album Web Apps (mxp4.com) [edit]
10. David Guetta and MXP4 Launch Interactive Single iPhone App for the US, Gives Fans Chance to Interact with him in Real-time (mxp4.com) [edit]
11. Over 70 Major Artists Now Engaging Fans with MXP4- Powered Interactive Singles and Albums (mxp4.com) [edit]
12. MXP4 CEO Albin Serviant to Address MIDEM on Business Models for Music Apps (mxp4.com) [edit]
13. MXP4 to demonstrate new music industry opportunities at the 2009 iHollywod forum digital living room conference (mxp4.com) [edit]
14. MXP4 data shows interactive music drives engagement, viral distribution and music purchases (mxp4.com) [edit]
15. MXP4 and Ministry of Sound Go Bighair with the “Anthems: Electronic 80s” Interactive MIXTAPE (mxp4.com) [edit]
16. Ministry of Sound launches The Annual 2010 with the MXP4 Interactive Mixtape (mxp4.com) [edit]
17. New David Guetta iPhone app Powered by MXP4 now available! (mxp4.com) [edit]
18. Music fans get the chance to play with over 40 interactive singles from major artists (mxp4.com) [edit]
19. ␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣ ␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␠(mxp4.com) [edit]
20. Michael Jackson Fans Get Chance to Play with MXP4 Interactive Singles of ‘ABC,’ ‘I Want You Back,’ ‘Ben’ and ‘I’ll be There’ (mxp4.com) [edit]
21. MXP4 Launches Interactive Single with Basement Jaxx and Dave Stewart as the First British Artists (mxp4.com) [edit]
22. Michael Jackson Fans Get Chance to Play with MXP4 Interactive Singles of ‘ABC,’ ‘I Want You Back,’ ‘Ben’ and ‘I’ll be There’ (mxp4.com) [edit]