|Description||Salesforce for Music Fans|
|Seed, 2/10 |
|Seed, 12/10 |
Rutherford Innovation Fund
|Angel, 2/12 |
New Zealand Venture Investment Fund
MusicHype is Social CRM for the Music Industry.
MusicHype enables labels, management companies and artists to build and manage a qualified core of their fanbase, through a proprietary engine that tracks private fan activity across all major social networks & streaming services. MusicHype automatically IDs an artist’s top fans, allowing them to focus their efforts where it counts.
At the moment artists, management companies & labels have a big problem. These companies sift through big data reports, studies & stats but can’t take action. They struggle to communicate directly with their fans across every social platform. They know that 10% of their fan base makes up 46% of total revenue, so they really need to focus. But they can’t monetize that 10% because they don’t know who these fans are.
MusicHype’s solution is to make social data actionable, offering a real-time feed of personal fan data in a centralized hub that identifies the top 10% of fans. MusicHype shows a complete picture of fan data: geography, social platforms, activity & more. Our console allows customers to communicate & build direct-to-fan relationships, while built-in intelligence identifies & recommends marketing actions.
MusicHype’s solution is powered by a proprietary social intelligence engine to track private fan behavior across every major social network & service. This real-time feed highlights a fan’s interest right now, so customers can target those fans most receptive to marketing messages. Customers see a real-time buzz feed of active social networks and determine where to focus their efforts to get best ROI.
MusicHype generates revenue from monthly service fees, based on the # of fans per artist and support service level.
Meet MusicHypeAdded: 6/24/12