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Mr. Youth

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Based in New York City, Mr Youth is a new breed of agency that was founded in 2002 as the antidote to traditional media burnout. Since then, Mr Youth has worked with some of the world’s leading brands to help them connect with the rapidly evolving and highly elusive consumer. Mr Youth develops strategies and delivers campaigns often centered around the modern media mix of word of mouth, social interactive, and experiential marketing, with a strong focus on creating campaigns that fully engage the audience. Mr Youth’s RepNation word of mouth network of 135,000+ savvy consumers provides marketers a direct channel to conceive ideas, market with, and gain insights from their own consumers. Mr. Youth was recently awarded Mashable’s 2009 Social Media Agency of the Year and listed as Fast Company’s Top 10 Most Innovative Advertising and Marketing Agencies in the World. Current clients include: Pepsi, Crayola, Microsoft, Macy’s, Nike, Pepperidge Farm, HP and P&G.

Our web site: mryouth.com Our blog on how to connect with the new consumer: grownupthinking.com Our word of mouth network: repnation.com

Milestones

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• 
  Mr. Youth added Brandon Evans as Managing Partner, Chief Strategy Officer. (4/1/05)
  Posted 4/12/11 at 6:07am
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  Mr. Youth added Dan LaFontaine as CFO & COO. (9/1/09)
  Posted 2/15/11 at 10:03am
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  Mr. Youth added Matt Britton as Founder & CEO. (9/1/02)
  Posted 2/12/11 at 10:17am
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  Mr. Youth invested in Crowdtap. (8/1/09)
  Posted 7/28/11 at 3:23am via techcrunch.com
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  Mr. Youth invested in Crowdtap. (7/27/11)
  Posted 7/27/11 at 5:14pm via techcrunch.com
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  Mr. Youth received $15M in Series A funding. (2/1/09)
  Posted 2/12/11 at 10:19am via paidcontent.org
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  Mr. Youth received $100k in Seed funding. (10/1/02)
  Posted 2/12/11 at 10:18am
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  Mr. Youth — U.K.-based digital agency LBi has acquired youth-marketing shop Mr. Youth for approximately $40 million. (11/14/11)
  Posted 12/1/11 at 3:57am via adage.com
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  Mr. Youth — Closed private equity financing round with Mustang Group and Alta Communications. (2/1/09)
  Posted 2/12/11 at 10:16am via paidcontent.org

Videos

Screenshots

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Above: Mr. Youth
Uploaded: 8/3/11

Sources

1. Crowdtap Raises $7 Million To Help Brands Connect With Their Influential Customers (techcrunch.com) [edit]
2. Crowdtap Raises $7 Million To Help Brands Connect With Their Influential Customers (techcrunch.com) [edit]
3. Citation Needed [add]
4. Paid Content (paidcontent.org) [edit]
5. Paid Content (paidcontent.org) [edit]
6. LBi Acquires Mr. Youth for $40 Million (adage.com) [edit]