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Acquired byLBI International
Price$50M
Date11/2011
TermsCash

General Information

Offices

Headquarters
225 Park Avenue South
16th Floor
New York, NY, 10003
USA

People

Founder & CEO
CFO & COO

Investments

Crowdtap 7/2011
Crowdtap 8/2009

Funding

TOTAL $15.1M
FUNDING TOTAL $15.1M
Seed, 10/2002
Mentor Fund
$100k
Series A, 2/2009
Alta Communications
$15M

Competitors

Tags

Mr. Youth

Based in New York City, Mr Youth is a new breed of agency that was founded in 2002 as the antidote to traditional media burnout. Since then, Mr Youth has worked with some of the world’s leading brands to help them connect with the rapidly evolving and highly elusive consumer. Mr Youth develops strategies and delivers campaigns often centered around the modern media mix of word of mouth, social interactive, and experiential marketing, with a strong focus on creating campaigns that fully engage the audience. Mr Youth’s RepNation word of mouth network of 135,000+ savvy consumers provides marketers a direct channel to conceive ideas, market with, and gain insights from their own consumers. Mr. Youth was recently awarded Mashable’s 2009 Social Media Agency of the Year and listed as Fast Company’s Top 10 Most Innovative Advertising and Marketing Agencies in the World. Current clients include: Pepsi, Crayola, Microsoft, Macy’s, Nike, Pepperidge Farm, HP and P&G.

Our web site: mryouth.com Our blog on how to connect with the new consumer: grownupthinking.com Our word of mouth network: repnation.com

Recent Milestones

Videos

Screenshots

Mr. Youth screenshot
Above: Mr. Youth
Uploaded: 8/3/11

Products

CollegeFest

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RepNation

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Sources

  1. Social Media Marketing Agency Mr. Youth Acquired for $40-50 M (betabeat.com) [edit]
  2. Crowdtap Raises $7 Million To Help Brands Connect With Their Influential Customers (techcrunch.com) [edit]
  3. Crowdtap Raises $7 Million To Help Brands Connect With Their Influential Customers (techcrunch.com) [edit]
  4. Citation Needed [add]
  5. Paid Content (paidcontent.org) [edit]
  6. Paid Content (paidcontent.org) [edit]
    LBi Acquires Mr. Youth for $40 Million (adage.com) [edit]
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Last Edited 11/26/13

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