| Website | mpire.com |
| Blog | blogs.mpire.com |
| Category | eCommerce |
| Phone | (206) 706-5588 |
| Employees | |
| Founded | 2005 |
| Description | Shopping comparison site |
| Total | $19.8M |
| Series A, 2/07 Ignition Partners | $9.8M |
| Series B, 6/08 Draper Fisher Jurvetson Ignition Partners | $10M |
Mpire is the market-leading advertising optimization technology company that is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. Backed by Draper Fisher Jurvetson and Ignition Partners, Mpire is based in Seattle, Wash.
For Web site owners and bloggers, Mpire offers WidgetBucks™ which serves 1.5 billion monthly ad impressions through the sites and blogs of over 26,000 publishers. Proprietary performance-driven ad technology called YieldSense™ makes over 17,000 optimization decisions per second, resulting in an average eCPM increase of 50-60 percent for publishers.
For advertisers, patent-pending AdXpose™ is optimization technology that gives brand marketers and agencies unprecedented transparency and maximized ROI from their ad campaigns across the entire Web, including third-parties channels such as exchanges, ad networks and direct publishers.
| Website | mpire.com |
| Blog | blog.widgetbucks.com |
| Stage | Live |
| Launch Date | 2005 |
WidgetBucks features pay-per-click shopping widgets that help sites make money. It allows sites to customize what kinds of consumer items they want to appear in the widget (books, movies, computers, musical instruments).
Mpire on VatorTV
