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General Information

Websitemoontoast.com
Blogmoontoast.com/blog
Twitter@Moontoast
CategoryConsumer Web
Phone888-223-7724
Email
Employees20
Founded2/08
DescriptionSocial Activation Engine

Offices

Andover Office
300 Brickstone Sq
Andover, MA, 01810
USA
Nashville Office
40 Burton Hills Blvd.
Suite 100
Nashville, TN, 37215
USA

People

CEO
CTO and Co-Founder
VP of Client Services
VP / GM of Business Development
Software Architect
Member, Board of Advisors
VP Product
Senior Product Manager
VP of Sales

Former People

VP of Operations and Finance

Funding

TOTAL $6M
VENTURE FUNDING TOTAL $6M
Venture Round, 1/12
$6M

Tags

Moontoast

Moontoast is a social activation engine for affinity-based brands such as retailers, musicians, celebrities, and publishers who want to leverage the social revolution by creating and growing valuable relationships with their fans.

Moontoast helps brands distribute offers to fans through social networks, affiliate sites, and ad networks, allowing brands to gain insights and actionable steps to drive social engagement, transactions, and sharing.

Moontoast focuses on Return on Fan™, the quantitative and qualitative measurement of the impact a fan has on a brand in the social web.

Moontoast’s products are:

The Moontoast Distributed Store™ Brands can extend their cart and transact with consumers right at the point of impression - wherever they might be online and without them ever having to leave the site. The Distributed Store allows brands to engage their consumers through the Return on Fan™ Activation Lifecycle including: 1. Influenced Discovery 2. Action-Driven Engagement 3. Impulse Transaction 4. Inspired Endorsement

Moontoast’s Social Analytics Suite Moontoast’s analytics dashboard is the most advanced social commerce analytics product available. Brand managers and CMOs acquire deep consumer insight into the social performance of their campaigns wherever they are in social and offer suggestive predictive modeling to improve campaign performance over time.

Moontoast Game Commerce Moontoast extends the brand’s reach into social by allowing brands to use appropriate motivators, rewards and incentives to facilitate their fans’ ability to interact and share their passions for the brand.

Moontoast is presently partnered with Universal Music, FanBridge, Big Machine Records, Demandware, Magento, PayPal, Simon and Schuster and Time to offer Moontoast to their customers. Example brands using Moontoast are Taylor Swift, Reba McEntire, Brad Paisley, Lady Antebellum, and Tretorn along with hundreds of others. For more information, please visit www.moontoast.com.

Milestones

Videos

Screenshots

Sources

  1. Moontoast nabs $6M to grow its social commerce service (exclusive) (venturebeat.com) [edit]
  2. finance.yahoo.com [edit]
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Last Edited 3/27/12

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