| Website | moonit.com |
| Blog | moonit.com |
| @MoonTweets | |
| Category | Consumer Web |
| Phone | 212-727-3689 |
| Employees | 10 |
| Founded | 1/08 |
| Description | Social optimization offering |
Moonit is a social optimization resource that provides insights into Generation Y users’ relationships. This offering allows users to enhance their romantic, platonic and professional relationship connections by running compatibility assessments based on astrological underpinnings, while receiving relationship guidance based on psychological principles.
At the core of Moonit’s offering is a proprietary predictive algorithm that scrapes geographic, demographic and natal data attributes from open source platforms and provides a quantitative percentage output and an entertaining qualitative output to users. The offering is integrated with Twitter and Facebook, allowing users to quickly and easily import contacts and broadcast relationship status and compatibility ranking updates while fostering one-to-one communications.
Through a personalized “Mooniverse,” users are able to view relationships past and present, compatibility results, expert and peer advice and celebrity matchups and breakups while sharing their relationship stories and opinions in the form of blog posts and community contributions. Moonit’s self learning mechanism allows users to track the accuracy of relationship predictions by comparing them to real world compatibility via result feedback, relationship status updates and personal user diaries. These insights enable Moonit to refine relationship assessments through a closed feedback loop. Users will also benefit from Moonit’s progressive psychological profiling process, which serves to improve relationships over time and enables the site to act as a “virtual relationship therapist.”
