|Description||social insight for media & brands|
Monstro combines social interest data with demographic and psychographic information to identify fans of media and brands wherever they are in the world. As an example, Monstro has found that for the typical artist, 70% of their fans do not have a social connection to the artist and these “undiscovered” fans have 7 times the reach of the known fan base.
Monstro’s deep understanding of individual entertainment and brand consumption powers the services of media and entertainment companies to increase revenue and reduce churn. Music, TV, Sports and Film industries use Monstro services to generate more revenues from subscriptions, ticket sales and merchandise sales. Brands and agencies turn to Monstro to understand the relationships between brand affinity and entertainment interest in order to increase the effectiveness of their social and traditional media campaigns.
Companies that integrate Monstro technology into their products and services display the Monstro Science mark.