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MomentFeed

MomentFeed is a location-based marketing platform that enables brands to interactively engage with their customers at the local level on a global scale. We do this by providing an integrated solution for managing Facebook, Foursquare, Google, Instagram, and Twitter. Our customers see immediate and dramatic improvements in their social metrics that increase revenue and reduce customer acquisition costs.

Local business searches are growing dramatically, making the social and mobile presence of physical locations a vital marketing asset. Analysts estimate that up to $1T of the $4.9T in 2012 retail spending was directly influenced by locations’ social and mobile presence.

In addition to rapid growth, local business search is being transformed through social media. Google is incorporating social, having Google Maps content and data come from Google+ Local Pages. Facebook is incorporating search, having Facebook Local Pages provide content and data for Nearby and Graph Search.

As a result, companies with physical locations are going from managing a handful of brand pages on Facebook, Google, Foursquare, Instagram and Twitter to managing hundreds or thousands of local pages on each of these social platforms.

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MomentFeed screenshot
Above: Home Page
Uploaded: 7/18/11

Sources

  1. MomentFeed Gets $1.2 Million Seed Round To Help Enterprises Manage Specials By Location (techcrunch.com) [edit]
  2. MomentFeed gets $1.8M more, is quietly powering the local efforts of some major brands (pandodaily.com) [edit]
  3. MomentFeed Raises $5.5M in Series A Funding (finsmes.com) [edit]
  4. Foursquare announcement (momentfeed.com) [edit]
    Location3 Media announcement (momentfeed.com) [edit]
    Press release (marketwire.com) [edit]
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Last Edited 3/6/14

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