mokono

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mokono specialises in blog advertising solutions and brings marketers, agencies and bloggers together. It operates one of Europes largest blog community networks.

mokono can draw from the knowledge of hosting some 700.000+ blogs across Europe and operating sites such as blog.co.uk, blog.fr and blog.de. The company has pioneered new ways of using advertising in large blog communities in a participative way, thereby measuring results by the increase in volume of mentions which have proven to significantly increase after a campaign, including clients such as Nokia. This concept of measurement has initiated a discussion among advertising experts beyond Germany, with studies by PWC pointing in a similar direction.

With 3 million unique visitors a month in Germany, mokono provides good reach for marketers and agencies that wish to address bloggers in Germany and the rest of Europe. Furthermore, mokono supports agencies and companies in the web2.0 - environment by providing knowledge and expertise.

mokono was founded in 2006 by Florian Wilken and Vasco Sommer-Nunes. The two high school friends form a complementary team, with mokono being their second venture. From 1997 to 2002 they founded and managed an online dating company, which was acquired in 2002 as the third largest dating property in Germany.

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Sources

1. German Media Giants Invest in Blog.de and myphotobook (thealarmclock.com) [edit]