| Website | mokitown.com |
| Category | Consumer Web |
| Employees |
Mokitown is a virtual world for kids owned by Daimler Chrysler. Kids can explore the world, invite friends for meetings, chat with other users and learn about road safety by playing with a flying robot named Benedikt.
Daimler Chrysler created the Mokitown world as a safety initiative to teach kids about traffic safety. The site targets kids aged 8-12 years and teaches them on a variety of safety topics all through playing games and interacting with the Mokitown world. The games allow kids “to train for difficult situations without exposing them to real risk”.
Kids score points by playing games and can use the points to buy items like mobile phones. Mobile phones allow kids to chat with other MobileKids.
Competitors include Webkinz, Zwinktopia, Barbie Girls and Neopets.
| Website | mokitown.com |
| Stage | Live |
| Launch Date | August 7, 2007 |
| Tags | virtual-world |
