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Acquired byBeats Electronics
Date7/2012

General Information

Offices

HQ
SF
NY
LA

People

SVP, Sales and Strategic Partnerships
VP, Products
SVP, Business Development
SVP & General Counsel
Board of Directors
EVP, GM

Funding

TOTAL $24.9M
FUNDING TOTAL $24.9M
Series A, 5/2006
The Angels' Forum
Gracenote
Simon Equity Partners
$3.4M
Angel, 1/2007
$1.4M
Angel, 3/2007
$1.8M
Series A, 4/2008
The Angels' Forum
Sony BMG Music Entertainment
Universal Music Group
Simon Equity Partners
$2.8M
Venture Round, 6/2009
$1M
Venture Round, 8/2009
Menlo Ventures
Simon Equity Partners
Scott Jones
$5M
Series E, 2/2010
Menlo Ventures
Balderton Capital
$9.5M

Competitors

Service Providers

Tags

MOG

MOG Inc. is a next-generation music media company founded in June 2005 by David Hyman, former CEO for Gracenote. MOG has one simple goal: to perfect your music listening experience.

MOG’s on-demand streaming music service provides multi-platform access to a deep library of over 14 million songs from over a million albums through its award-winning mobile apps on iPhone and Android, on the Web, desktop app for Mac and soon for Windows, streaming entertainment devices such as Roku, Sonos and internet-connected TVs, and very soon, integrations with automobile navigation devices in BMW & Mini. It surpasses all other music subscription services in its ease-of-use, discovery features and audio quality.

MOG Inc. is also the provider of The MOG Music Network (MMN), the premier destination for music content online and largest music-focused website advertising network, consisting of over 1500 music sites receiving over 60 million unique visitors a month.

Headquartered in Berkeley, California, MOG Inc. investors include Menlo Ventures, Balderton Capital, Simon Equity Partners, Universal Music Group and Sony Music. Grammy-winning record producer, Rick Rubin, named by TIME Magazine as one of the “100 Most Influential People in the World,” is a member of MOG’s Board of Directors.

Recent Milestones

  • Handshake
    MOG was acquired by Beats Electronics. (7/2/12)
    Posted 7/2/12 at 9:38pm via venturebeat.com
  • Dollar
    MOG received $9.5M in Series E funding. (2/26/10)
    Posted 2/26/10 at 12:37pm via gigaom.com
  • Dollar
    MOG received $5M in Venture Round funding. (8/27/09)
    Posted 8/27/09 at 2:42pm via techcrunch.com
  • Dollar
    MOG received $1M in Venture Round funding. (6/15/09)
    Posted 6/24/09 at 10:51pm via paidcontent.org
  • Dollar
    MOG received $2.8M in Series A funding. (4/29/08)
    Posted 4/29/08 at 9:54am
  • Dollar
    MOG received $1.8M in Angel funding. (3/1/07)
    Posted 2/16/08 at 5:39pm via paidcontent.org
  • Dollar
    MOG received $1.4M in Angel funding. (1/1/07)
    Posted 2/16/08 at 5:39pm via paidcontent.org
  • Dollar
    MOG received $3.4M in Series A funding. (5/4/06)
    Posted 4/6/10 at 2:17am
  • Check
    MOG — Hired Lucas Carlson (2/1/06)
    Posted 4/26/10 at 10:00pm via linkedin.com
  • Check
    MOG added Lucas Carlson as Senior Lead Developer. (2/1/06)
    Posted 7/8/10 at 9:39am
  • Check
    MOG added David Hyman as CEO & Founder. (6/1/05)
    Posted 2/16/08 at 5:09pm
  • Check
    MOG added Rick Rubin as Board of Directors.
    Posted 10/13/09 at 8:48pm
  • Check
    MOG added T Jay Fowler as VP, Products.
    Posted 1/6/09 at 4:36pm
  • Check
    MOG added Alex Brough as SVP, Sales and Strategic Partnerships.
    Posted 5/13/08 at 4:53pm
  • Check
    MOG added Rick Vorhaus as EVP, GM.
    Posted 11/4/11 at 9:34am
  • Check
    MOG added Drew Denbo as SVP, Business Development.
    Posted 11/4/11 at 10:14am

Videos

Screenshots

MOG screenshot
Above: MOG
Uploaded: 11/23/11
MOG screenshot MOG screenshot MOG screenshot
MOG screenshot

Sources

  1. Beats Electronics officially buys MOG (venturebeat.com) [edit]
  2. EDGAR [edit]
  3. paidcontent.org [edit]
  4. paidcontent.org [edit]
  5. Citation Needed [add]
  6. SEC Funding Watch (paidcontent.org) [edit]
  7. MOG Raises Another $5 Million As Traffic Nearly Doubles Since January (techcrunch.com) [edit]
  8. Mog closes $9.5m funding led by Balderton Capital and Menlo Ventures, SEC (gigaom.com) [edit]
  9. Senior Lead Developer (linkedin.com) [edit]
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Last Edited 12/13/13

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