Back to Mobile View
Subscribe to the CrunchBase Daily for the latest on Fundings, Acquisitions, and Startup Events


Acquired byBeats Electronics

General Information




SVP, Sales and Strategic Partnerships
VP, Products
SVP, Business Development
SVP & General Counsel
Board of Directors


TOTAL $24.9M
Series A, 5/2006
The Angels' Forum
Simon Equity Partners
Angel, 1/2007
Angel, 3/2007
Series A, 4/2008
The Angels' Forum
Sony BMG Music Entertainment
Universal Music Group
Simon Equity Partners
Venture Round, 6/2009
Venture Round, 8/2009
Menlo Ventures
Simon Equity Partners
Scott Jones
Series E, 2/2010
Menlo Ventures
Balderton Capital


Service Providers



MOG Inc. is a next-generation music media company founded in June 2005 by David Hyman, former CEO for Gracenote. MOG has one simple goal: to perfect your music listening experience.

MOG’s on-demand streaming music service provides multi-platform access to a deep library of over 14 million songs from over a million albums through its award-winning mobile apps on iPhone and Android, on the Web, desktop app for Mac and soon for Windows, streaming entertainment devices such as Roku, Sonos and internet-connected TVs, and very soon, integrations with automobile navigation devices in BMW & Mini. It surpasses all other music subscription services in its ease-of-use, discovery features and audio quality.

MOG Inc. is also the provider of The MOG Music Network (MMN), the premier destination for music content online and largest music-focused website advertising network, consisting of over 1500 music sites receiving over 60 million unique visitors a month.

Headquartered in Berkeley, California, MOG Inc. investors include Menlo Ventures, Balderton Capital, Simon Equity Partners, Universal Music Group and Sony Music. Grammy-winning record producer, Rick Rubin, named by TIME Magazine as one of the “100 Most Influential People in the World,” is a member of MOG’s Board of Directors.

Recent Milestones

  • Handshake
    MOG was acquired by Beats Electronics. (7/2/12)
    Posted 7/2/12 at 9:38pm via
  • Dollar
    MOG received $9.5M in Series E funding. (2/26/10)
    Posted 2/26/10 at 12:37pm via
  • Dollar
    MOG received $5M in Venture Round funding. (8/27/09)
    Posted 8/27/09 at 2:42pm via
  • Dollar
    MOG received $1M in Venture Round funding. (6/15/09)
    Posted 6/24/09 at 10:51pm via
  • Dollar
    MOG received $2.8M in Series A funding. (4/29/08)
    Posted 4/29/08 at 9:54am
  • Dollar
    MOG received $1.8M in Angel funding. (3/1/07)
    Posted 2/16/08 at 5:39pm via
  • Dollar
    MOG received $1.4M in Angel funding. (1/1/07)
    Posted 2/16/08 at 5:39pm via
  • Dollar
    MOG received $3.4M in Series A funding. (5/4/06)
    Posted 4/6/10 at 2:17am
  • Check
    MOG — Hired Lucas Carlson (2/1/06)
    Posted 4/26/10 at 10:00pm via
  • Check
    MOG added Lucas Carlson as Senior Lead Developer. (2/1/06)
    Posted 7/8/10 at 9:39am
  • Check
    MOG added David Hyman as CEO & Founder. (6/1/05)
    Posted 2/16/08 at 5:09pm
  • Check
    MOG added Rick Rubin as Board of Directors.
    Posted 10/13/09 at 8:48pm
  • Check
    MOG added T Jay Fowler as VP, Products.
    Posted 1/6/09 at 4:36pm
  • Check
    MOG added Alex Brough as SVP, Sales and Strategic Partnerships.
    Posted 5/13/08 at 4:53pm
  • Check
    MOG added Rick Vorhaus as EVP, GM.
    Posted 11/4/11 at 9:34am
  • Check
    MOG added Drew Denbo as SVP, Business Development.
    Posted 11/4/11 at 10:14am



MOG screenshot
Above: MOG
Uploaded: 11/23/11
MOG screenshot MOG screenshot MOG screenshot
MOG screenshot


  1. Beats Electronics officially buys MOG ( [edit]
  2. EDGAR [edit]
  3. [edit]
  4. [edit]
  5. Citation Needed [add]
  6. SEC Funding Watch ( [edit]
  7. MOG Raises Another $5 Million As Traffic Nearly Doubles Since January ( [edit]
  8. Mog closes $9.5m funding led by Balderton Capital and Menlo Ventures, SEC ( [edit]
  9. Senior Lead Developer ( [edit]
Edit This Page
Last Edited 12/13/13

Revision History RSS Picture


Share this page on Twitter or Facebook:
Or copy this code to embed a widget: customize ยป

TechCrunch Posts TechCrunch Logo Small Picture

Techmeme Posts Techmeme Logo Small Picture

External Links

CrunchBase API


Become a Sponsor
Terms of Service | Privacy Policy | Licensing Policy