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General Information

Websitemodumobile.com
Blogblog.modumobile.com
CategoryMobile/Wireless
Phone+972-9-763-0000
Email
Employees10
Founded2007
DescriptionModular phone hardware

Offices

Kfar-Saba, ISR
17 Atir Yeda St.
Kfar-Saba, 44643, ISR

People

CEO
CTO
VP Marketing
VP Corporate Development
COO
VP Research and Development
VP Value Added Products
VP Business Development
CIO
General Manager Europe

Funding

Total$85M
Series A, 6/07
Gemini Israel Funds
Genesis Partners
$20M
Series B, 3/08
$58M
Unattributed, 1/09
Qualcomm
$7M

Competitors

Tags

Modu

Modu is a tiny modular phone that can be slipped into different device “jackets”— like an MP3 player, GPS, bigger cell phone, car stereo, or digital camera. Modu will launch in Q2, 2009 with mobile carriers in Israel, Southeast Asia and later in Latin America, Russia and other countries. There are no plans for a U.S. launch at this point.

The company was founded by CEO Dov Moran whose previous company, M-Systems, pioneered the concept of the USB flash drive and sold to SanDisk for $1.6 billion in 2006.

Think of Modu as an expanded SIM card. About the size of an iPod Nano, it can place calls, send text messages, and hold contacts. Modu can be inserted into different device jackets, depending on the functionality needed. The camera jacket, for instance, can be paired with Modu to send pictures over the wireless network.

Modu will initially support just GPRS, no WiFi. The jacket devices are expected to cost less than comparable gadgets with telephony functionality, with the plan to create an accessory mini-economy around the Modu, so that any device manufacturer could create whatever jackets they like. Modu is a platform, and other companies can build devices around it.

Videos

Above:

Modu

Added: 3/13/08
Above:

Modu Jackets

Added: 3/13/08
Above:

Modu at MWC 2008

Added: 3/13/08

Products

Modu
Modu Beat
Modu Bicycle Mate
Modu Boombox
Modu Car Mate
Modu Clamshell
Modu Creative Mate
Modu Entertainment
Modu Executive
Modu GPS Mate
Modu Guide
Modu Kids
Modu Love
Modu Media Mate
Modu Mini Style
Modu Music
Modu Music Slider
Modu Night Mate
Modu Picture Mate
Modu Play
Modu Skin
Modu Slim
Modu Sport
Modu Storage
Modu Street
Modu Style

Traffic Analytics

Compete

Modumobile

YouNoodle Score

Comments

Mike - February 11, 2009 at 10:07am
$85M for that??? Investors won't see a dime of that money.
Sari G-A - July 24, 2008 at 10:08pm
I'm a business travel agent and I hope modu will support wifi , to be able to feel free !! not to carry a laptop even when I take a break for coffee.
Bessy - June 9, 2008 at 5:49am
This is so creative and awesome concept. They're working to solve the hassle of reprogramming various devices you need on a daily basis just so it can have data you need -- and here, Modu gives you one tiny device with everything you want, and you choose what design for your needs, giving functions & your personalized settings/music/contacts to a number of electronic gadgets!! I want the modu & jackets! Can't wait to see what happens with this.
Oren T - April 8, 2008 at 4:37am
You can find out a lot more about modu at the official modu blog - http://blog.modumobile.com
Bob - March 24, 2008 at 2:57am
This is a crap idea

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Sources

  1. LibraryHouse (libraryhouse.net) [edit]
  2. Israeli Zoolander Handset Maker Modu Raises $100M (thealarmclock.com) [edit]
  3. Calcalist (calcalist.co.il) [edit]
Edit This Page (Revision History)
Last Edited 3/31/09

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